Coors Light Onesie Sweepstakes - Official Rules


The Coors Light Onesie Sweepstakes is sponsored by MillerCoors LLC (“Sponsor”), 3939 W. Highland Blvd., Milwaukee, WI USA 53201 and is administered by Mekanism, 950 W Washington Blvd, Chicago IL 60607.

1. Eligibility: The Coors Light Onesie Sweepstakes (the “Sweepstakes”) is open only to legal U.S. residents who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents, and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to enter or win. Void where prohibited or restricted by law. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations.

2. Participation in this Sweepstakes constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

3.The Sweepstakes begins on December 12, 2019, at 12:00 p.m. Central Time ("CT"), ends on December 20, 2019, at 11:59:59 p.m. CT (the “Sweepstakes Period”). The servers of Instagram are the official time-keeping device for the Sweepstakes.

4. How to Enter: To participate, you must be a registered user of Instagram and follow Coors Light on Instagram in order to enter this Sweepstakes. Creating an Instagram account is free, but is subject to the applicable terms and conditions ( If you enter the Sweepstakes or post on Instagram via a mobile device using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Your account settings on Instagram must be set to "unprotected" and/or "public" in order for your posts or comments to Sponsor's posts to be viewable by Sponsor and Administrator.

During the Sweepstakes Period, take the following action to enter:
Post a photo of you with a Coors Light logo and include the hashtags #MadeToChill and @CoorsLight (“Entry”).  Entries should show how you chill during the holidays with Coors Light.


By posting your Entry, you agree that it conforms to the guidelines, permissions, and content restrictions below, and that Sponsor may disqualify you if it believes that your Submission fails to conform.


  • The Entry must meet the format and size requirements of Instagram;
  • The Entry should not have text overlay on image;
  • The Entry must include #MadeToChill and @CoorsLight.
  • If Entry contains additional people other than the entrant, only the person submitting the Entry under their Instagram account will be considered the entrant and only the entrant is eligible to win a prize. No other person in the Entry is eligible to receive a prize. Entrant must have permission from any other people in the Entry and they must be at least 21 years old at time of entry. If requested, entrant must be able to provide such permission or proof of permission to Sponsor.

Content Restrictions:

  • The Entry must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights;
  • The Entry must not contain content created by a third party, such as images or artwork;
  • The Entry must not prominently feature brand names or trademarks other than those owned by Sponsor, which entrant has a limited license to use in his/her Submission in this Sweepstakes;
  • The Entry must not defame, misrepresent or disparage Sponsor or its products, or any other person or party, or communicate messages or images inconsistent with positive images to which Sponsor wishes to associate;
  • The Entry must not contain material that is inappropriate, offensive, indecent, obscene, tortious, defamatory, slanderous or libelous;
  • The Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age; and
  • The Entry must not contain material that is unlawful, in violation of, or contrary to the laws or regulations in any state where Submission is created.

Each Entry posted must be unique and entrant’s own original work. Submissions generated by script, macro, or other automated means are void. Multiple entrants are not permitted to share the same Instagram account. In the event of a dispute as to any registration, the authorized account holder of the Instagram account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address used to create the Instagram post. Each potential winner may be required to show proof of being an authorized account holder. Released Parties (as defined in Section 9, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, unintelligible, garbled, delayed, or misdirected Entries, or failure to receive Entries due to limitation of third-party social network platforms, all of which will be void.

5. Sponsor's Use of Entries: By posting an Entry, you represent and warrant that the Entry complies with these Official Rules and you grant to Sponsor (and its designees) a royalty-free, irrevocable, perpetual, non-exclusive right and license to use, reproduce, modify, publish, create derivative works from, and display such Entry, in whole or in part, on a worldwide basis, and to incorporate the Entry into other works, in any form, media, or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will be asked to sign documentation for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Entry.

6. Winner Determination: On or about 12/20/19, a random drawing will be conducted by Administrator who will randomly select potential prize winners from among all eligible entries received during the Sweepstakes Period. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.

7. Prizes, Approximate Retail Value (“ARV”) and Odds of Winning:  Prizes: Five (5) Coors Light Adult Onesies. ARV is $30.00. Onesies are available in XS-XL, subject to availability. Odds of winning depends on the total number of eligible entries received. No substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize (or a component thereof) for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. In no event will more Prizes than are stated in these Official Rules be awarded. Total ARV of all prizes is $150.00.

8. How to Claim a Prize: On or around 12/20/19, potential winners will be notified by telephone or e-mail, with instructions on how to claim a Prize. Each potential winner will be required to provide his/her name, mailing address (no P.O. boxes, date of birth and phone number to confirm eligibility and for prize fulfillment purposes within 3 days of the date notice or attempted notice is sent in order to claim the prize. If a potential winner of prize cannot be contacted, or fails to provide any other requested information, within the required time period (as applicable), or the prize is returned as undeliverable, the potential winner forfeits his/her/the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, in Sponsor’s sole discretion.

9. Release: By receipt of any prize, each winner agrees to release and hold harmless the Sponsor, Instagram LLC, Administrator, and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

10. Publicity: Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and its designees may use the winner’s name, city, state or province, likeness, photo, including winner’s Social Account profile photo, Submission, and/or prize information in connection with the Sweepstakes for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.


11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in its sole discretion, determine the winners from among all non-suspect, eligible Submissions received up to time of such action using the judging procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Privacy Policy: Any personally identifiable information collected during an entrant's participation in the Sweepstakes will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in Sponsor’s privacy policy at

13. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to, malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Sweepstakes; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Sweepstakes, the uploading, the processing or judging of Submissions, the announcement of the prizes or in any Sweepstakes-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize (including any travel/activity related thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third-party use of any Submission.

14. Disputes: This Content is governed by, and will be construed in accordance with, the laws of the State of Colorado, and the forum and venue for any dispute shall be in Jefferson County, Colorado. If the controversy or claim is not otherwise resolved through direct discussions or mediation, it shall then be resolved by final and binding arbitration administered by the American Arbitration Association in accordance with its arbitration rules and procedures or subsequent versions thereof (“AAA Rules”). The AAA Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in Colorado. All proceedings brought pursuant to this paragraph will be conducted in Jefferson County, Colorado. The remedy for any claim shall be limited to actual damages, and in no event shall any party be entitled to recover punitive, exemplary, consequential or incidental damages or have damages multiplied or otherwise increased, including attorneys’ fees or other such related costs of bringing a claim, or to rescind this agreement or seek injunctive or any other equitable relief. Entrants agree that the rights and obligations of any entrant and/or Sweepstakes entities and/or any other party shall be resolved individually, without resort to any form of class action. Any demand for arbitration must be filed within one (1) year of the time the cause of action occurred, or the cause of action shall be forever barred. 


15. WINNERS LIST: To obtain the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light Onesie Winners List, Mekanism, 950 W Washington Blvd, Chicago IL 60607. Winner List requests must be received by December 31, 2019.

This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram LLC.


Coors Light