NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.
The Coors Light® Football 2022 Instant Win Game and Sweepstakes (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), Two Towne Square, Suite 200, Southfield, MI USA 48076.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.
Once at the Website, an eligible entrant must enter their date of birth. The entrant must then enter their valid e-mail address and either the National Keyword (as described below) or one (1) of the local keywords listed in the chart below associated with the entrant’s jurisdiction of residence, if available (each, a “Local Keyword”). Note that a Local Keyword or the National Keyword may be prepopulated at the Website, based on the QR Code scanned or if the entrant manually typed the URL into their web browser. An entrant may edit the keyword prepopulated if they wish to play for a different prize pool. If an entrant enters the National Keyword, they will automatically be playing only for prizes available in the National Game Prize Pool, as further described in Section 6 of these Official Rules. If an entrant enters a Local Keyword, they will be playing for prizes available in that specific Local Keyword Prize Pool, as well as the National Game Prize Pool as further described in Section 6 of these Official Rules.
Keyword |
Eligible State(s) |
CHILLON (the “National Keyword”) |
50 US/DC |
GREEN |
50 US/DC |
PMT |
50 US/DC |
PUNT |
50 US/DC |
BEERME |
50 US/DC |
KICKOFF |
AL |
FIELDGOAL |
CO |
GAME |
CO |
RED |
GA |
COORS |
ID |
ORANGE |
IL |
ENDZONE |
IN |
TOUCHDOWN |
IN |
BLACK |
IA |
BLITZ |
IA |
FALL |
IA |
TROPHY |
CT, ME, MA, NH, RI, & VT |
PURPLE |
MN |
FOOTBALL |
MT |
QUARTERBACK |
MT |
FIRSTDOWN |
NM |
FLAG |
OR |
TACKLE |
OR |
CHILL |
NY, PA, & VT |
GAMEDAY |
TX |
TICKETS |
TX |
EAGLE |
WA |
RUSH |
WA |
ZONE |
WA |
SCORE |
WV |
GORED |
WI |
MILITARY |
50 US/DC |
If it is the entrant’s first time visiting the Website, the entrant must then complete registration by entering the information requested on the registration form, which may include without limitation: first and last name (initials are not permitted), complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation they has read and agrees to be bound by the Official Rules.
After submitting the registration information the entrant will receive an on-screen notification whether they are a potential Game winner (“Game Play”), unless the entrant is a resident of New Jersey. All potential Game winners, including New Jersey residents, will receive an e-mail confirmation within approximately twenty-four (24) to forty-eight (48) hours from the time the Game Play is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential Game winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Sponsor will notify the potential Game winners via e-mail at the e-mail address provided when registering for the Promotion.
All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored.
An entrant may return to the Website on subsequent days during the Promotion Period, submit their valid e-mail address and either the National Keyword or a Local Keyword to obtain additional Game Plays.
Game Play Limit: There is a limit of one (1) Game Play per person per day during the Promotion Period, regardless of keyword. If more than one (1) Game Play is received from the same person, phone number and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on August 1, 2022 when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on January 10, 2023. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays and Sweepstakes entries associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.
IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION: Message and data rates may apply. Not all mobile telephone providers carry the service necessary to participate in the Promotion and/or obtain a link to the Website. Entrants should consult their wireless provider’s pricing plans.
Game Plays made with Keyword ENDZONE received after 11:59:59 PM CT on November 15, 2022 will not be entered into the ENDZONE Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Game Plays made with Keyword FLAG received after 11:59:59 PM CT on November 15, 2022 will not be entered into the FLAG Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Entry Period |
Start Date and Time |
End Date (at 11:59:59 PM CT) |
1 |
8/1/22 |
8/31/22 |
2 |
9/1/22 |
9/20/22 |
3 |
9/21/22 |
9/30/22 |
4 |
10/1/22 |
10/13/22 |
5 |
10/14/22 |
10/24/22 |
6 |
10/25/22 |
11/15/22 |
Non-winning Entries will carry forward to subsequent entry periods. Game Plays made with Keyword TICKETS received after 11:59:59 PM CT on November 15, 2022, will not be entered into the TICKETS Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above.
Game Plays made with Keyword TACKLE received after 11:59:59 PM CT on October 31, 2022, will not be entered into the TACKLE Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above.
Entry Period |
Start Date and Time |
End Date (at 11:59:59 PM CT) |
1 |
8/1/22 |
8/15/22 |
2 |
8/16/22 |
8/31/22 |
3 |
9/1/22 |
9/20/22 |
4 |
9/21/22 |
10/2/22 |
5 |
10/3/22 |
10/24/22 |
6 |
10/25/22 |
11/15/22 |
Non-winning Entries will carry forward to subsequent entry periods. Game Plays made with Keyword GAMEDAY received after 11:59:59 PM CT on November 15, 2022, will not be entered into the GAMEDAY Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above.
Entry Period |
Start Date and Time |
End Date (at 11:59:59 PM CT) |
1 |
8/1/22 |
10/31/22 |
2 |
11/1/22 |
11/30/22 |
Non-winning Entries will carry forward to subsequent entry periods. Game Plays made with Keyword PURPLE received after 11:59:59 PM CT on November 30, 2022, will not be entered into the PURPLE Local Sweepstakes, but will still receive an Entry into the National Sweepstakes, as set forth above.
Limit: Each entrant is limited to receiving one (1) Entry per day into the National Sweepstakes during the Promotion Period, regardless Keyword used, as well as one (1) Entry per day into the Local Sweepstakes entered (if any) during the applicable Local Sweepstakes’ Period as defined above for the specific Local Sweepstakes. If more than one (1) Entry per day is received from the same person, telephone number, address, or e-mail address, only the first Entry received may be considered valid. All Entries must be received by 11:59:59 PM CT on January 10, 2023 or by 11:59:59 PM CT on the End Date listed above for the specific Local Sweepstakes.
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 16, 2022 |
2 |
See Section 6 for complete prize details
Entry Period |
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
1 |
9/1/22 |
1 |
2 |
9/21/22 |
1 |
3 |
10/3/22 |
1 |
4 |
10/14/22 |
1 |
5 |
10/25/22 |
1 |
6 |
11/16/22 |
1 |
See Section 6 for complete prize details
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 16, 2022 |
1 |
See Section 6 for complete prize details
Each winner is considered a potential winner pending verification of their eligibility and compliance with these Official Rules.
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 1, 2022 |
1 |
See Section 6 for complete prize details
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 7, 2022 |
2 |
Entry Period |
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
1 |
8/16/22 |
1 |
2 |
9/1/22 |
1 |
3 |
9/21/22 |
1 |
4 |
10/3/22 |
1 |
5 |
10/25/22 |
1 |
6 |
11/16/22 |
1 |
See Section 6 for complete prize details
Each winner is considered a potential winner pending verification of their eligibility and compliance with these Official Rules.
Entry Period |
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
1 |
11/1/22 |
2 |
2 |
12/1/22 |
2 |
See Section 6 for complete prize details
Each winner is considered a potential winner pending verification of their eligibility and compliance with these Official Rules.
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 7, 2022 |
1 |
See Section 6 for complete prize details
Each winner is considered a potential winner pending verification of their eligibility and compliance with these Official Rules.
Random Drawing Date (on or about) |
Number of Potential Winners Selected |
November 14, 2022 |
1 |
See Section 6 for complete prize details
Each winner is considered a potential winner pending verification of their eligibility and compliance with these Official Rules.
Keyword |
Cameo Video |
Fanny Pack |
Beanie |
Windbreaker |
Flag |
Bag Chair |
Sweatshirt |
Cooler |
Hat |
Socks |
Clock |
Overalls |
Gloves |
CHILLON/ National Game Prize Pool |
20, (4 awarded per month between 8/1/22 and 12/31/22) |
63 |
0 |
0 |
0 |
0 |
0 |
62 |
0 |
7 |
0 |
14 |
0 |
BEERME |
10 (awarded between 8/1/22 and 10/14/22) |
37 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
3 |
0 |
8 |
0 |
GREEN |
10 (awarded between 8/1/22 and 10/14/22) |
36 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
3 |
0 |
7 |
0 |
PMT |
5, (1 awarded per month between 8/1/22 and 12/31/22) |
0 |
144 |
150 |
0 |
0 |
135 |
9 |
396 |
184 |
0 |
0 |
0 |
PUNT |
0 |
23 |
0 |
0 |
0 |
0 |
137 |
5 |
0 |
0 |
0 |
0 |
0 |
PURPLE |
0 |
200 |
408 |
0 |
0 |
50 |
150 |
0 |
0 |
0 |
0 |
46 |
0 |
BLACK |
0 |
36 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
4 |
0 |
7 |
0 |
BLITZ |
0 |
36 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
4 |
0 |
7 |
0 |
CHILL |
1 (awarded between 8/1/22 and 10/14/22) |
0 |
0 |
0 |
0 |
0 |
136 |
0 |
0 |
0 |
0 |
0 |
0 |
COORS |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
33 |
0 |
0 |
0 |
0 |
EAGLE |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
0 |
34 |
0 |
0 |
0 |
0 |
ENDZONE |
0 |
0 |
48 |
0 |
25 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
FALL |
0 |
35 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
3 |
0 |
7 |
0 |
FIELDGOAL |
0 |
116 |
96 |
0 |
96 |
0 |
0 |
0 |
8 |
8 |
4 |
0 |
0 |
FIRSTDOWN |
0 |
50 |
48 |
15 |
25 |
0 |
0 |
8 |
19 |
0 |
0 |
0 |
7 |
FLAG |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
31 |
0 |
0 |
0 |
0 |
FOOTBALL |
0 |
148 |
48 |
58 |
48 |
0 |
0 |
0 |
19 |
0 |
5 |
0 |
0 |
GAME |
0 |
96 |
96 |
0 |
96 |
0 |
45 |
3 |
11 |
7 |
6 |
0 |
0 |
GAMEDAY |
10 (awarded between 8/1/22 and 10/14/22) |
0 |
0 |
0 |
0 |
0 |
216 |
6 |
3 |
0 |
0 |
0 |
0 |
GORED |
0 |
30 |
60 |
0 |
0 |
10 |
0 |
0 |
12 |
22 |
0 |
12 |
0 |
KICKOFF |
10 (awarded between 8/1/22 and 10/14/22) |
29 |
0 |
0 |
250 |
150 |
129 |
5 |
0 |
0 |
0 |
0 |
0 |
MILITARY |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
9 |
0 |
0 |
0 |
0 |
0 |
ORANGE |
0 |
36 |
0 |
0 |
0 |
0 |
0 |
42 |
0 |
4 |
0 |
7 |
0 |
QUARTERBACK |
0 |
148 |
48 |
0 |
48 |
150 |
0 |
0 |
14 |
0 |
4 |
0 |
0 |
RED |
10 (awarded between 8/1/22 and 10/14/22) |
36 |
0 |
0 |
0 |
0 |
0 |
41 |
0 |
3 |
0 |
6 |
0 |
RUSH |
0 |
5 |
0 |
0 |
0 |
0 |
0 |
10 |
0 |
0 |
0 |
0 |
0 |
SCORE |
0 |
104 |
126 |
0 |
20 |
20 |
65 |
0 |
0 |
59 |
0 |
0 |
0 |
TACKLE |
0 |
5 |
0 |
0 |
0 |
0 |
0 |
10 |
0 |
0 |
0 |
0 |
0 |
TICKETS |
0 |
0 |
0 |
0 |
0 |
0 |
216 |
7 |
8 |
0 |
0 |
0 |
0 |
TOUCHDOWN |
0 |
25 |
48 |
0 |
32 |
0 |
53 |
0 |
0 |
0 |
0 |
0 |
0 |
TROPHY |
10 (awarded between 8/1/22 and 11/15/22) |
36 |
0 |
0 |
0 |
0 |
0 |
41 |
0 |
3 |
0 |
7 |
0 |
ZONE |
0 |
0 |
25 |
0 |
0 |
0 |
0 |
0 |
96 |
0 |
0 |
0 |
0 |
PLEASE NOTE: for Keyword CHILLON, there will be five (4) Cameo Prizes available per month, based on the chart below to be won from August 1, 2022 to December 31, 2022. Game plays made after 11:59:59 PM CT on December 31, 2022 for Keyword CHILLON, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.
Start Date 12:00 AM CT, Except for 8/1/22 |
End Date 11:59:59 PM CT |
Available Cameo Videos |
8/1/22 |
8/31/22 |
4 |
9/1/22 |
9/30/22 |
4 |
10/1/22 |
10/31/22 |
4 |
11/1/22 |
11/30/22 |
4 |
12/1/22 |
12/31/22 |
4 |
PLEASE NOTE: for Keyword PMT, there will be one (1) Cameo Prize available per month based on the chart below to be won from August 1, 2022 to December 31, 2022. For Game plays made after 11:59:59 PM CT on December 31, 2022 for Keyword PMT there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.
Start Date 12:00 AM CT, Except for 8/1/22 |
End Date 11:59:59 PM CT |
Available Cameo Videos |
8/1/22 |
8/31/22 |
1 |
9/1/22 |
9/30/22 |
1 |
10/1/22 |
10/31/22 |
1 |
11/1/22 |
11/30/22 |
1 |
12/1/22 |
12/31/22 |
1 |
PLEASE NOTE: for Keyword BEERME, GREEN, GAMEDAY, KICKOFF and RED, there will be ten (10) Cameo Prize available from August 1, 2022 to October 14, 2022. For Game plays made after 11:59:59 PM CT on October 14, 2022 for Keywords BEEME, GREEN, GAMEDAY, and RED, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.
PLEASE NOTE: for Keyword TROPHY, there will be ten (10) Cameo Prize available from August 1, 2022 to November 15, 2022. For Game plays made after 11:59:59 PM CT on November 15, 2022 for Keyword TROPHY, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.
PLEASE NOTE: for Keyword CHILL, there will be one (1) Cameo Prize available from August 1, 2022 to October 14, 2022. For Game plays made after 11:59:59 PM CT on October 14, 2022 for Keyword CHILL, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.
GAMEDAY Local Sweepstakes Entry Period |
Game Date |
1 |
9/3/22 |
2 |
9/10/22 |
3 |
10/1/22 |
4 |
10/15/22 |
5 |
11/5/22 |
6 |
11/26/22 |
TICKETS Local Sweepstakes Entry Period |
Game Date |
1 |
9/10/22 |
2 |
10/1/22 |
3 |
10/15/22 |
4 |
10/22/22 |
5 |
11/5/22 |
6 |
11/26/22 |
The odds of winning a National Sweepstakes Prize depend on the total number of eligible Entries received during the applicable National Sweepstakes Entry Period.
The odds of winning a Local Sweepstakes prize depend on the total number of eligible Entries received for the specific Keyword during the applicable Local Sweepstakes entry period.
By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including Game Play/Entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of their rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.
If, for any reason, the Promotion is not capable of running as planned, or the integrity and or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If, for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded for any Prize according to these Official Rules, the intended Prizes will be awarded in a random drawing from among all verified Prize claims. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website.
Without limiting the foregoing, everything regarding this Promotion, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.
Sponsor: Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.