COORS LIGHT^® BUILD YOUR #BEERMAN CONTEST

 

OFFICIAL RULES

 

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM THE PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.

 

The Coors Light^® Build Your #BEERMAN Contest (“Contest”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 

 

1. CONTEST PERIOD:  The Contest entry period begins at or about 12:00 PM Central Time (“CT”) on December 9, 2020 and ends at 11:59:59 PM CT on December 31, 2020 (“Entry Period”), followed by a judging period which begins January 4, 2021 and ends January 8, 2021 (“Judging Period”). The Entry Period and Judging Period are collectively referred to as the “Contest Period”. The Administrator’s computer is the Contest official clock.

 

2. ELIGIBILITY:  This Contest is offered only to legal United States residents of the forty-eight (48) contiguous United States and the District of Columbia who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, advertising and promotional agencies and suppliers involved in the Contest (“Contest Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Contest are not eligible to enter or win. Void in Alaska, Hawaii, and where prohibited or restricted by law.

 

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Contest.

 

3. HOW TO ENTER THE CONTEST:  An entrant must visit www.facebook.com/CoorsLight (the “Page”) or www.Twitter.com/CoorsLight (the “Feed”). Sometime during the Entry Period, Sponsor will make four (4) posts (two [2] per platform) to the Page and the Feed a Contest post (each a “Post”). To enter, an entrant must respond with a comment to the Post why the entrant deserves a “winter wonderland”, in keeping with the respective Post's direction, include a photograph of a “snowman” made out of any materials and include the hashtags #Beerman and #Contest to receive one (1) entry into the Contest (“Entry”). Only four (4) Posts will be made by Sponsor per platform during the Entry Period, and an entrant must respond with a comment to the Post by 11:59:59 PM CT on December 31, 2020 to be considered valid

 

By entering the Contest and using the hashtags #Beerman and #Contest, entrant hereby agrees to be bound by the terms and conditions of these Official Rules. An entrant must have a non-private Facebook account or a non-private Twitter account to enter the Contest and, if entering on Twitter,  must be a follower of @CoorsLight until February 7, 2021 for winner notification purposes to be eligible to win/claim the prize, as set forth in Section 6. If an entrant does not have a Facebook account, he/she may sign-up for free by visiting www.facebook.com and follow the instructions to register for an account. Registration for and use of Facebook and other Facebook applications are subject to Facebook’s terms and conditions (https://www.facebook.com/legal/terms) and Sponsor has no responsibility with respect to such registration or use. If an entrant does not have a non-private Twitter account, he/she can create one at no cost at www.twitter.com. Please note that an entrant must agree to comply with the Twitter Terms of Service (https://twitter.com/tos/) and Privacy Policy (https://twitter.com/privacy) in order to participate in the Contest on Twitter. If an entrant comments from his or her wireless phone, the entrant’s wireless service provider may charge the entrant. Entrants should consult their wireless-service providers regarding their pricing plans. Message and data rates may apply. This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook or Twitter.

 

Entry Requirements:  All Entries must comply with the following restrictions:

• Entry must be an original work;
• Entry cannot have been published previously by any party other than the entrant;
• Entry must be suitable for publication (i.e., may not be obscene or indecent);
• Entry cannot feature trademarks, logos or trade dress owned by any third party, or advertise or promote any brand or product of any kind, other than Coors Light;
• Entry cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images);
• Entry cannot include the name, likeness, photograph, or other indicia identifying any person, living or dead, without permission from that person;
• Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group;
• Entry cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
• Entry cannot describe or depict any illegal activity or violation of any state or federal law;
• All Entries must demonstrate an acknowledgement, understanding and/or a positive reinforcement of alcohol responsibility, as defined by the Molson Coors brand;
• All individuals in an Entry must be twenty-one (21) years of age or older;
• Entries cannot contain the name/logo of any alcohol beverage retailer, including in the background;
• Entries must not include any personally identifiable information (full name, e-mail address, telephone number, etc.);
• Entries must not contain, facilitate, reference or use material that contains prohibited content which shall include, but is not limited to content that promotes, suggests, or encourages:
  • gambling, including without limitation, any content related to online casinos, sports books, bingo or poker;
  • the use of prostitution, pornography, nudity, profanity or other adult content, or violence;
  • the taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government;
  • the mistreatment, harming, or abuse of animals;
• Entry must not contain any viruses, spyware, malware, or other malicious components that are designed to harm the functionality of a computer in any way.

 

Sponsor reserves the right, at its sole discretion, to disqualify an entrant if his/her Entry fails to comply with any of these Entry Requirements or any other provision of these Official Rules. 

 

IMPORTANT NOTE:  Any entrant who incorporates any intellectual property owned by a third party into his or her Entry does so at his or her own risk. Without in any way limiting, expanding or amending the terms and conditions residing on the Website (defined below), which terms and conditions shall remain in full force and effect, if Sponsor is duly notified that any element of an entrant’s Entry infringes upon the rights of another person and/or receives a legally valid request to remove the affected Entry because of such infringement, such Entry may be disqualified from the Contest, as Sponsor may determine in its sole discretion. Further, no entrant will be eligible to receive the prize unless Sponsor determines, in its sole and absolute discretion, that such entrant’s Entry has been or can be sufficiently cleared for legal purposes and such entrant eligibility is verified. Each person who enters this Contest represents and warrants as follows: (i) the Entry is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the Entry does not contain any computer virus (as applicable), is otherwise uncorrupted, is wholly original with entrant, and as of the date of submission, is not the subject of any actual or threatened litigation or claim; (iii) the Entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party; and (iv) the Entry does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. Each entrant hereby agrees to indemnify and hold the Contest Entities harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder. 

 

By submitting an Entry, entrant hereby grants permission for the Entry, including the entrant’s Facebook name, Twitter handle, and/or any public profile information, to be publicly posted, at Sponsor’s sole discretion. The Contest Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries – all of which will be void. Sponsor reserves the right to disqualify any entrant and/or Entry in its sole and absolute discretion. 

 

Limit:  There is a limit of one (1) Entry per person per Post during the entire Entry Period. Each Entry must be unique If more than one (1) Entry is received from the same person and/or social media account, or the same Entry is posted as a comment on both Facebook and Twitter, only the first Entry received may be considered valid.

 

4. JUDGING AND WINNER SELECTION:   During the Judging Period, eligible Entries submitted will be judged by a panel of qualified judges comprised of Sponsor’s representatives (“Judges”). The Judges will score each Entry according to the following weighted criteria (“Judges Score”): (i) Creativity: 25%, (ii) Originality: 25%, (iii) Quality: 25%, and (iv) Relevance to the Theme of the Contest: 25%. The one (1) Entry that receive the highest overall Judges Scores will be declared the potential winner. The winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. In the event of any ties, the Entry with the highest score in criterion (iv), Relevance to the Theme of the Contest, will prevail. In the event there are still any ties, the tied Entries will be rescored and the Entry with the highest overall Judges Score will prevail. If the winner is found to be ineligible or does not comply with these Official Rules, he/she will be disqualified and the Entry with the next-highest Judges Score will be named the winner. Administrator’s, Judge’s, and Sponsor’s decisions shall be final and binding in all matters pertaining to the judging and selection of the winner. There will be only one (1) winner in this Contest.

 

5. PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”):

 

1. 1. Prize (1):  The prize is the installation of a “winter wonderland” at the winner’s residence (“Prize”). Prize may include application of a real snow landscape and the installation of a light display, at Sponsor’s sole discretion. If the winner is not the owner of the residence (ex., the winner rents the residence), the winner must have permission from the property owner to receive the Prize. Sponsor may require such permission in writing before the Prize will be awarded. Winner’s residence must have reasonable access to the location for the snow-making equipment, as determined by Sponsor or the Prize installer, in their sole discretion. Winner is responsible for being aware of any homeowner association, subdivision, neighborhood, and/or local rules and restrictions that may impact the installation of the Prize at his/her residence. Only one (1) Prize will be available in the Contest. The ARV of the Prize is up to $10,000, and depends on the elements selected by Sponsor based on the winner’s residence. All details of the Prize are determined by Sponsor in its sole discretion. Any difference between the stated ARV and the actual value of the Prize will not be awarded.

 

1. 2. General:  In no event will more than one (1) Prize be awarded. If, for any reason, more than one (1) Prize notification is sent (or more than one [1] claim is received), Sponsor reserves the right to award the Prize based on the Judges Scores from among all eligible Prize claims received. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the Prize or force majeure. The winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any Prize won. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. The Contest Entities shall not be held responsible for any delays in awarding the Prize for any reason. If after a good-faith attempt Sponsor is unable to award or deliver the Prize, the Prize may not be re-awarded.

 

6. HOW TO CLAIM THE PRIZE:  The potential winner is subject to verification of eligibility and compliance with these Official Rules. Sponsor will notify the potential winner by either replying to the Entry made to the Page’s Post (if the entrant entered on Facebook), or by sending him/her a Direct Message on Twitter (if the entrant entered on Twitter)with instructions on how to redeem the Prize. The potential winner must follow the instructions to redeem the Prize, including providing all requested information, including, but not limited to, his/her full name, e-mail address, date of birth, and mailing address (P.O. Boxes are not permitted) within forty-eight (48) hours or the potential winner may be disqualified, and the Prize may be forfeited in its entirety. Potential winner will also be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) and any other requested documents within the stated time or the Prize may be forfeited in its entirety and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion. Failure to provide all required information, including the requested signed documents, within the stated time period may result in forfeiture of winner’s right to claim the Prize and may result in the Prize being awarded to an alternate winner, if time permits. The potential winner may be subject to a background check before the Prize is awarded. Sponsor reserves the right to disqualify the potential winner based on the results of such background check if Sponsor determines in its sole discretion that awarding the Prize to any such individual might reflect negatively on the Sponsor. Upon verification of eligibility, the winner will be contacted by Sponsor’s designee to schedule Prize installation. If the potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept the Prize, or any winner notification is returned as undeliverable or the potential winner fails (a) to respond to the winner notification via Facebook/Twitter within forty-eight (48) hours, or (b) to complete the required documents within the stated time period, the Prize may be forfeited. If the Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected based on the Judges Scores of the remaining pool of eligible Entries received during the Entry Period, time permitting. Prize is not transferable and includes only the items specifically listed as part of the Prize. No substitution or cash equivalent of Prize is permitted except at the sole discretion of the Sponsor. If the Prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the Prize or portion thereof with another prize of equal or greater value. Any portion of Prize not accepted by winner will be forfeited. Federal, state, and local taxes on the Prize and any expenses relating to the acceptance of and use of the Prize not specified herein are the responsibility of the Prize winner. ARVs are as of the time these Official Rules were printed and the value of the Prize may fluctuate. The winner is not entitled to any difference between the ARV and the actual value of the Prize at the time the Prize is awarded. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. The Contest Entities shall not be held responsible for any delays in awarding the Prize for any reason. The Prize will only be awarded to a verified winner.

           

7. LIMITATION OF LIABILITY:   By participating in this Contest, entrants agree that the Contest Entities, Twitter, Inc., Facebook Inc., and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail notifications, telephone calls, or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Website; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Contest and/or accepting the Prize; and (viii) Entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Contest Entities are not responsible for any undelivered telephone calls, messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Contest related e-mail to a spam or junk folder.     

 

By entering the Contest, each entrant agrees: (i) to be bound by these Official Rules, including Entry Requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Contest; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Contest, including, but not limited to, any Contest-related activity or element thereof, and the entrant’s Entry, participation or inability to participate in the Contest; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of the Prize (or any component thereof); (d) any change in the Prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed Prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

 

If, for any reason, the Contest is not capable of running as planned, or the integrity and or feasibility of the Contest is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Contest and/or proceed with the Contest, including the selection of the winner in a manner it deems fair and reasonable, including the selection of the winner from among eligible Entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible Entries are received. If Sponsor, in its discretion, elects to alter this Contest as a result of a Force Majeure event, a notice will be posted at www.promorules.com/PL014811 (“Website”).

 

Without limiting the foregoing, everything regarding this Contest, including the Prize, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

 

8. DISPUTES: THIS CONTEST IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF WISCONSIN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN MILWAUKEE COUNTY, WISCONSIN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN WISCONSIN. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MILWAUKEE COUNTY, WISCONSIN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR CONTEST ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 

 

9. PRIVACY POLICY: Any personally identifiable information collected during an entrant's participation in the Contest will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Contest as described in these Official Rules and otherwise in accordance with Sponsor’s privacy policy at http://molsoncoors.com/en/privacy.

 

10. PUBLICITY RIGHTS: By participating in the Contest and/or accepting the Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

 

11. GENERAL: This Contest is subject to all federal, state and local laws and regulations.  Winning the Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Contest other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered, entered or attempted to register or receive Entries using multiple e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s Entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Contest, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Contest. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Contest will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the Entry will be declared made by the primary account holder of the e-mail account associated with the Facebook/Twitter handle used to enter the Contest. Potential winner may be required to show proof of being the primary account holder. "Primary account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All Entries and/or materials submitted will not be returned. In the event of any conflict with any Contest details contained in these Official Rules and the Contest details contained in any Contest promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Contest as set forth in these Official Rules shall prevail.

 

12. WINNER LIST: To obtain the name of the winner, mail a self-addressed, stamped business-sized envelope to: Coors Light Build Your #BEERMAN Contest (PL014811) - Winner List Request, P.O. Box 410, Southfield, MI 48037. Winner List requests must be received by March 1, 2021.

 

Sponsor:  Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.

 

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