NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.
The Coors Light® Football 2021 Promotion (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.
Once at the Website, an eligible entrant must enter his/her date of birth. The entrant must then enter his/her valid email address and one (1) of the following local keywords associated with the entrant’s jurisdiction of residence, if available (each, a “Keyword”). The entrant will be playing for prizes available in that specific Keyword’s prize pool, as further described in Section 5 of these Official Rules.
Keyword |
State Eligibility |
COORS |
50 US/DC |
BLITZ |
50 US/DC |
CHILL |
50 US/DC |
ENDZONE |
50 US/DC |
FALL |
50 US/DC |
FIELDGOAL |
50 US/DC |
FIRSTDOWN |
50 US/DC |
FLAG |
50 US/DC |
FOOTBALL |
50 US/DC |
GAME |
50 US/DC |
GAMEDAY |
TX |
GORED |
50 US/DC |
HUDDLE |
50 US/DC |
KICKOFF |
50 US/DC |
MILITARY |
50 US/DC |
PICK |
50 US/DC |
PMT |
50 US/DC |
PUNT |
50 US/DC |
PURPLE |
MN |
QUARTERBACK |
50 US/DC |
RUSH |
50 US/DC |
SCORE |
50 US/DC |
TACKLE |
50 US/DC |
TAILGATE |
50 US/DC |
TICKETS |
TX |
TOUCHDOWN |
50 US/DC |
TROPHY |
50 US/DC |
WIN |
IN, KY, MI & OH |
ZONE |
50 US/DC |
If it is the entrant’s first time entering the Promotion, the entrant must then complete registration by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation he/she has read and agrees to be bound by the Official Rules.
After completing the registration at the Website, if the entrant navigated to the Website by scanning an On-Premise QR Code, the entrant will automatically receive one (1) “Game Play” in the Promotion. For entrants who navigated to the Website by typing the URL directly or scanning an Off-Premise QR Code, the entrant must first follow the on-screen prompts to upload a receipt or enter an AMOE Code as set forth below to receive a Game Play:
After completing a Game Play, the entrant will receive notification on the Website screen as to whether or not he/she is a potential Game winner, unless the entrant is a resident of New Jersey. All potential Game winners, including New Jersey residents, will receive an e-mail confirmation within approximately 24 to 48 hours from the time his/her Game Play is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential Game winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Sponsor will notify the potential Game winners via e-mail at the e-mail address provided when registering for the Promotion.
All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any Game prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored.
On subsequent days of the Promotion Period an entrant may return to the Website, submit his/her e-mail address and, if the entrant access the Website by typing the URL directly or scanning an Off-Premise QR Code, follow the on-screen instructions to upload a receipt or enter free Game Play code to obtain a Game Play. Entrants who access the site using an On-Premise QR Code will not need to upload a receipt or enter a free Game Play code to obtain a Game Play.
Game Play Limit: There is a limit of one (1) Game Play per person per day during the Promotion Period. An entrant may only upload one (1) receipt or one (1) Code per day. Receipts/free Game Play codes cannot be banked. If more than one (1) Game Play is received from the same person, phone number and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on August 2, 2021 when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on December 31, 2021. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.
IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION: Message and data rates may apply. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Promotion. Entrants should consult their wireless provider’s pricing plans.
Entry Period |
Start Date and time |
End Date (at 11:59:59 PM CT) |
Random Drawing Date (on or about) |
# of Potential Winners Selected |
1 |
8/2/21 at 12:00 PM CT |
8/31/21 |
9/1/21 |
100 |
2 |
9/1/21 at 12:00 AM CT |
9/30/21 |
10/1/21 |
150 |
3 |
10/1/21 at 12:00 AM CT |
10/31/21 |
11/1/21 |
50 |
4 |
11/1/21 at 12:00 AM CT |
12/31/21 |
1/3/22 |
50 |
Non-winning entries will carry forward to subsequent entry periods. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select the indicated number of potential winners associated with the applicable Entry Period from all eligible Sweepstakes entries received during the Entry Period for Keyword COORS (each, a “COORS Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Entry Period |
Start Date and time |
End Date (at 11:59:59 PM CT) |
Random Drawing Date (on or about) |
1 |
8/2/21 at 12:00 PM CT |
8/31/21 |
9/1/21 |
2 |
9/1/21 at 12:00 AM CT |
9/14/21 |
9/15/21 |
3 |
9/15/21 at 12:00 AM CT |
9/21/21 |
9/22/21 |
4 |
9/22/21 at 12:00 AM CT |
10/12/21 |
10/13/21 |
5 |
10/13/21 at 12:00 AM CT |
10/26/21 |
10/27/21 |
6 |
10/27/21 at 12:00 AM CT |
11/9/21 |
11/10/21 |
Non-winning entries will carry forward to subsequent entry periods. Note: Game Plays received after 11:59:59 PM CT on November 9, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select one (1) potential winner from all eligible Sweepstakes entries received during the applicable Entry Period for Keyword GAMEDAY (each, a “GAMEDAY Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Entry Period |
Start Date and time |
End Date (at 11:59:59 PM CT) |
Random Drawing Date (on or about) |
# of Potential Winners Selected |
1 |
8/2/21 at 12:00 PM CT |
8/31/21 |
9/1/21 |
5 |
2 |
9/1/21 at 12:00 AM CT |
9/14/21 |
9/15/21 |
5 |
3 |
9/15/21 at 12:00 AM CT |
9/21/21 |
9/22/21 |
5 |
4 |
9/22/21 at 12:00 AM CT |
10/12/21 |
10/13/21 |
5 |
5 |
10/13/21 at 12:00 AM CT |
10/26/21 |
10/27/21 |
6 |
6 |
10/27/21 at 12:00 AM CT |
11/9/21 |
11/10/21 |
6 |
Non-winning entries will carry forward to subsequent entry periods. Note: Game Plays received after 11:59:59 PM CT on November 9, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select the indicated number of potential winners associated with the applicable Entry Period from all eligible Sweepstakes entries received during the Entry Period for Keyword PURPLE (each, a “PURPLE Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Entry Period |
Start Date and time |
End Date (at 11:59:59 PM CT) |
Random Drawing Date (on or about) |
1 |
8/2/21 at 12:00 PM CT |
8/24/21 |
8/25/21 |
2 |
8/25/21 at 12:00 AM CT |
9/7/21 |
9/8/21 |
3 |
9/8/21 at 12:00 AM CT |
10/5/21 |
10/6/21 |
4 |
10/6/21 at 12:00 AM CT |
10/12/21 |
10/13/21 |
5 |
10/13/21 at 12:00 AM CT |
11/2/21 |
11/3/21 |
6 |
11/3/21 at 12:00 AM CT |
11/16/21 |
11/17/21 |
Non-winning entries will carry forward to subsequent entry periods. Note: Game Plays received after 11:59:59 PM CT on November 16, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select one (1) potential winner from all eligible Sweepstakes entries received during the applicable Entry Period for Keyword TICKETS (each, a “TICKETS Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.
Keyword |
Bib Overalls |
Hat |
Socks |
Gloves |
Kickoff Clock |
Soft Cooler |
Fanny Pack |
T-shirt |
Flag |
Cap |
Charger |
Mug |
Cooler |
Wrap |
COORS |
500 |
0 |
300 |
0 |
0 |
450 |
400 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
BLITZ |
0 |
144 |
0 |
60 |
0 |
100 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
CHILL |
48 |
48 |
50 |
49 |
10 |
0 |
50 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
ENDZONE |
0 |
96 |
0 |
0 |
20 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
FALL |
0 |
60 |
50 |
0 |
20 |
50 |
0 |
54 |
0 |
0 |
0 |
0 |
0 |
0 |
FIELDGOAL |
0 |
0 |
0 |
0 |
5 |
25 |
200 |
144 |
0 |
0 |
0 |
0 |
0 |
0 |
FIRSTDOWN |
0 |
0 |
0 |
0 |
0 |
25 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
FLAG |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
138 |
50 |
0 |
0 |
0 |
0 |
0 |
FOOTBALL |
0 |
0 |
0 |
0 |
0 |
125 |
50 |
0 |
0 |
125 |
50 |
50 |
0 |
0 |
GAME |
0 |
60 |
50 |
0 |
20 |
0 |
100 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
GAMEDAY |
0 |
36 |
0 |
0 |
0 |
50 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
GORED |
50 |
96 |
100 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
HUDDLE |
0 |
192 |
0 |
36 |
0 |
75 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
KICKOFF |
0 |
96 |
0 |
0 |
20 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
MILITARY |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
25 |
0 |
PICK |
2 |
24 |
20 |
24 |
0 |
25 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
PMT |
0 |
36 |
20 |
0 |
0 |
75 |
0 |
145 |
0 |
0 |
0 |
0 |
0 |
0 |
PUNT |
0 |
72 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
PURPLE |
200 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
QUARTERBACK |
0 |
100 |
0 |
0 |
0 |
100 |
0 |
200 |
0 |
0 |
0 |
0 |
0 |
100 |
RUSH |
0 |
48 |
50 |
0 |
0 |
50 |
50 |
54 |
0 |
0 |
0 |
0 |
0 |
0 |
SCORE |
0 |
72 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
TACKLE |
0 |
72 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
TAILGATE |
0 |
504 |
0 |
504 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
TICKETS |
0 |
36 |
0 |
0 |
0 |
50 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
TOUCHDOWN |
0 |
72 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
TROPHY |
0 |
72 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
WIN |
6 |
12 |
0 |
0 |
0 |
25 |
5 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
ZONE |
0 |
0 |
0 |
0 |
3 |
25 |
172 |
144 |
0 |
0 |
0 |
0 |
0 |
0 |
Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a GAMEDAY Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a GAMEDAY Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a GAMEDAY Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols. Should any event, element, or detail of a GAMEDAY Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a GAMEDAY Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.
Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a PURPLE Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a PURPLE Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a PURPLE Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols. Should any event, element, or detail of a PURPLE Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a PURPLE Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.
Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a TICKETS Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a TICKETS Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a TICKETS Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols. Should any event, element, or detail of a TICKETS Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a TICKETS Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.
The odds of winning a Sweepstakes prize depend on the total number of eligible entries received for the specific Keyword during the applicable Entry Period.
By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s Game Plays, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.
If, for any reason, a Game Play is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as a Game Play in the Promotion, entrant’s sole remedy is to enter the Promotion again to receive another Game Play. If, for any reason, the Promotion is not capable of running as planned or the integrity or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible Game Plays received selected prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible Game Plays are received. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more prizes are claimed than are intended to be awarded for any prize according to these Official Rules, the intended prizes will be awarded in a random drawing from among all verified prize claims.
Without limiting the foregoing, everything regarding this Promotion, including the prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.
Sponsor: Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.