COORS LIGHT^® FOOTBALL 2021 PROMOTION

 

OFFICIAL RULES

 

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.

 

The Coors Light^® Football 2021 Promotion (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 

 

1. PROMOTION PERIOD: The Promotion begins at or about 12:00 PM Central Time (“CT”) on August 2, 2021 and ends at 11:59:59 PM CT on December 31, 2021 (“Promotion Period”). The Promotion includes an instant win game (the “Game”), where each individual Keyword (as defined in Section 3) unlocks a Keyword-specific prize pool. Additionally, four (4) Keywords: COORS, GAMEDAY, PURPLE, and TICKETS (as further described in Section 3) each include a sweepstakes (each, a “Sweepstakes”). Each individual Keyword’s Sweepstakes has different entry period dates and drawing dates, as further described in Section 4. The Administrator’s computer is the Promotion official clock.

 

2. ELIGIBILITY: This Promotion is offered only to legal United States residents of the fifty (50 United States and the District of Columbia who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, advertising and promotional agencies and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to enter or win. Void where prohibited or restricted by law.

 

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.

 

3. HOW TO PLAY THE GAME:  Internet access and a valid e-mail address are required to participate. During the Promotion Period, an eligible entrant must logon to www.coorslightfootball.com (the "Website") by either directly typing the URL into his/her browser or obtaining a link to the Website by using a web-enabled mobile device scanning QR Code found on marketing materials at either a participating off-premise retailer (“Off-Premise QR Code”) or a participating on-premise retailer (“On-Premise QR Code”). “Off-Premise” refers to participating retail locations where alcohol is purchased but not consumed on-site (such as liquor stores). “On-Premise” refers to participating retail locations where alcohol is served for on-site consumption (such as bars or restaurants).

 

Once at the Website, an eligible entrant must enter his/her date of birth. The entrant must then enter his/her valid email address and one (1) of the following local keywords associated with the entrant’s jurisdiction of residence, if available (each, a “Keyword”). The entrant will be playing for prizes available in that specific Keyword’s prize pool, as further described in Section 5 of these Official Rules.

 

Keyword	State Eligibility
COORS	50 US/DC
BLITZ	50 US/DC
CHILL	50 US/DC
ENDZONE	50 US/DC
FALL	50 US/DC
FIELDGOAL	50 US/DC
FIRSTDOWN	50 US/DC
FLAG	50 US/DC
FOOTBALL	50 US/DC
GAME	50 US/DC
GAMEDAY	TX
GORED	50 US/DC
HUDDLE	50 US/DC
KICKOFF	50 US/DC
MILITARY	50 US/DC
PICK	50 US/DC
PMT	50 US/DC
PUNT	50 US/DC
PURPLE	MN
QUARTERBACK	50 US/DC
RUSH	50 US/DC
SCORE	50 US/DC
TACKLE	50 US/DC
TAILGATE	50 US/DC
TICKETS	TX
TOUCHDOWN	50 US/DC
TROPHY	50 US/DC
WIN	IN, KY, MI & OH
ZONE	50 US/DC

 

If it is the entrant’s first time entering the Promotion, the entrant must then complete registration by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation he/she has read and agrees to be bound by the Official Rules.

 

After completing the registration at the Website, if the entrant navigated to the Website by scanning an On-Premise QR Code, the entrant will automatically receive one (1) “Game Play” in the Promotion. For entrants who navigated to the Website by typing the URL directly or scanning an Off-Premise QR Code, the entrant must first follow the on-screen prompts to upload a receipt or enter an AMOE Code as set forth below to receive a Game Play:

 

1. Receipt Upload:  During the Promotion Period, an eligible entrant may visit a participating location and purchase any Coors Light product (“Qualifying Purchase”) and keep his/her original register receipt. The entrant may then follow the instructions at the Website to upload a photograph of the original register receipt showing the Qualifying Purchase. If is recommended that the entrant first print his/her name on the original register receipt; sign and date the receipt; and circle the Qualifying Purchase on the receipt before uploading the receipt. The file must be in .JPEG, .JPG, .PNG, or .GIF format (no PDFs will be accepted) and may not exceed 10 MB. Receipts must be submitted by 11:59:59 PM CT on December 31, 2021 to be valid. The Qualifying Purchase receipt image must include the retailer name, date of purchase, and show a Coors Light product purchase. A participant may fold their receipt if it is too long to be captured in one (1) image, as long as the retailer name, date of purchase, and Qualifying Purchase are visible. A Qualifying Purchase receipt may only be used once to receive a Game Play. A Qualifying Purchase receipt may not be used by more than one (1) entrant.  If the same receipt is submitted more than one (1) time, the receipt is not valid after the first submission. Receipts must be readable. Mechanical reproductions, altered receipts, or unreadable receipts, as determined in Sponsor or Administrator’s sole discretion, will not be accepted. Receipts submitted in excess of the limits set forth herein will not be accepted. NOTE: Proof of submission does not constitute proof of delivery or receipt of the submission.

 

2. Free Code via Mail-In Request:  Between July 19, 2021 and December 17, 2021, an entrant may request a free Game Play code by hand-writing his/her complete name (no initials), valid e-mail address, street address (P.O. Boxes not accepted), city, state, ZIP Code, telephone number, and date of birth (MM/DD/YYYY) on a 3½”x5” card (“Mail-In Request”) and mailing it with sufficient postage to:  Code Request – Coors Light Football 2021 Promotion (PL014634), P.O. Box 410, Southfield, MI 48037. All Mail-In Requests must be postmarked no later than December 17, 2021, and received on or before December 27, 2021, in order to be eligible.

 

3. Free Method of Code Acquisition:  Between December 18, 2021 and December 31, 2021, an entrant may click here to obtain a code and enter it where prompted at the Website.

 

After completing a Game Play, the entrant will receive notification on the Website screen as to whether or not he/she is a potential Game winner, unless the entrant is a resident of New Jersey. All potential Game winners, including New Jersey residents, will receive an e-mail confirmation within approximately 24 to 48 hours from the time his/her Game Play is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential Game winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Sponsor will notify the potential Game winners via e-mail at the e-mail address provided when registering for the Promotion.

 

All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any Game prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored.

 

On subsequent days of the Promotion Period an entrant may return to the Website, submit his/her e-mail address and, if the entrant access the Website by typing the URL directly or scanning an Off-Premise QR Code, follow the on-screen instructions to upload a receipt or enter free Game Play code to obtain a Game Play. Entrants who access the site using an On-Premise QR Code will not need to upload a receipt or enter a free Game Play code to obtain a Game Play.

 

Game Play Limit:  There is a limit of one (1) Game Play per person per day during the Promotion Period. An entrant may only upload one (1) receipt or one (1) Code per day. Receipts/free Game Play codes cannot be banked. If more than one (1) Game Play is received from the same person, phone number and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on August 2, 2021 when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on December 31, 2021. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.

 

IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION:  Message and data rates may apply. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Promotion. Entrants should consult their wireless provider’s pricing plans. 

 

4. HOW TO ENTER A SWEEPSTAKES AND RANDOM DRAWINGS:  Entrants who submit a Game Play using the Keyword COORS, GAMEDAY, PURPLE, or TICKETS during that Keyword’s Sweepstakes period (as set forth below) will automatically receive one (1) Sweepstakes entry for that Keyword’s Sweepstakes drawing, as set forth below. Limit one (1) Sweepstakes entry per person, phone number and/or e-mail address per day. If more than one (1) Sweepstakes entry is received from the same person, phone number and/or e-mail address in a single day, only the first Sweepstakes entry received will be considered valid.

 

1. 1. COORS Sweepstakes:  The “COORS Sweepstakes Period” begins at or about 12:00 PM CT on August 2, 2021, ends at 11:59:59 PM CT on December 31, 2021, and consists of four (4) separate entry periods, as set forth below:

 

Entry Period	Start Date and time	End Date (at 11:59:59 PM CT)	Random Drawing Date (on or about)	# of Potential Winners Selected
1	8/2/21 at 12:00 PM CT	8/31/21	9/1/21	100
2	9/1/21 at 12:00 AM CT	9/30/21	10/1/21	150
3	10/1/21 at 12:00 AM CT	10/31/21	11/1/21	50
4	11/1/21 at 12:00 AM CT	12/31/21	1/3/22	50

 

Non-winning entries will carry forward to subsequent entry periods. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select the indicated number of potential winners associated with the applicable Entry Period from all eligible Sweepstakes entries received during the Entry Period for Keyword COORS (each, a “COORS Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.

 

1. 2. GAMEDAY Sweepstakes:  The “GAMEDAY Sweepstakes Period” begins at or about 12:00 PM CT on August 2, 2021, ends at 11:59:59 PM CT on November 9, 2021, and consists of six (6) separate entry periods, as set forth below:

 

Entry Period	Start Date and time	End Date (at 11:59:59 PM CT)	Random Drawing Date (on or about)
1	8/2/21 at 12:00 PM CT	8/31/21	9/1/21
2	9/1/21 at 12:00 AM CT	9/14/21	9/15/21
3	9/15/21 at 12:00 AM CT	9/21/21	9/22/21
4	9/22/21 at 12:00 AM CT	10/12/21	10/13/21
5	10/13/21 at 12:00 AM CT	10/26/21	10/27/21
6	10/27/21 at 12:00 AM CT	11/9/21	11/10/21

 

Non-winning entries will carry forward to subsequent entry periods. Note:  Game Plays received after 11:59:59 PM CT on November 9, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select one (1) potential winner from all eligible Sweepstakes entries received during the applicable Entry Period for Keyword GAMEDAY (each, a “GAMEDAY Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.

 

1. 3. PURPLE Sweepstakes:  The “PURPLE Sweepstakes Period” begins at or about 12:00 PM CT on August 2, 2021, ends at 11:59:59 PM CT on November 9, 2021, and consists of six (6) separate entry periods, as set forth below:

 

Entry Period	Start Date and time	End Date (at 11:59:59 PM CT)	Random Drawing Date (on or about)	# of Potential Winners Selected
1	8/2/21 at 12:00 PM CT	8/31/21	9/1/21	5
2	9/1/21 at 12:00 AM CT	9/14/21	9/15/21	5
3	9/15/21 at 12:00 AM CT	9/21/21	9/22/21	5
4	9/22/21 at 12:00 AM CT	10/12/21	10/13/21	5
5	10/13/21 at 12:00 AM CT	10/26/21	10/27/21	6
6	10/27/21 at 12:00 AM CT	11/9/21	11/10/21	6

 

Non-winning entries will carry forward to subsequent entry periods. Note:  Game Plays received after 11:59:59 PM CT on November 9, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select the indicated number of potential winners associated with the applicable Entry Period from all eligible Sweepstakes entries received during the Entry Period for Keyword PURPLE (each, a “PURPLE Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.

 

1. 4. TICKETS Sweepstakes:  The “TICKETS Sweepstakes Period” begins at or about 12:00 PM CT on August 2, 2021, ends at 11:59:59 PM CT on November 16, 2021, and consists of six (6) separate entry periods, as set forth below:

 

Entry Period	Start Date and time	End Date (at 11:59:59 PM CT)	Random Drawing Date (on or about)
1	8/2/21 at 12:00 PM CT	8/24/21	8/25/21
2	8/25/21 at 12:00 AM CT	9/7/21	9/8/21
3	9/8/21 at 12:00 AM CT	10/5/21	10/6/21
4	10/6/21 at 12:00 AM CT	10/12/21	10/13/21
5	10/13/21 at 12:00 AM CT	11/2/21	11/3/21
6	11/3/21 at 12:00 AM CT	11/16/21	11/17/21

 

Non-winning entries will carry forward to subsequent entry periods. Note:  Game Plays received after 11:59:59 PM CT on November 16, 2021 will not be entered into any Sweepstakes. On or about each of the Random Drawing Dates set forth above, the Administrator will randomly select one (1) potential winner from all eligible Sweepstakes entries received during the applicable Entry Period for Keyword TICKETS (each, a “TICKETS Sweepstakes Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with the Official Rules.

 

5. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”), AND ODDS OF WINNING:

 

1. 1. Game Prizes:  The following prizes (as described further beneath the chart) are available in the Game for a specific Keyword in accordance with the chart below (each, a “Game Prize”). Note: All sizes and/or styles will be selected by Sponsor in its sole discretion.

 

Keyword	Bib Overalls	Hat	Socks	Gloves	Kickoff Clock	Soft Cooler	Fanny Pack	T-shirt	Flag	Cap	Charger	Mug	Cooler	Wrap
COORS	500	0	300	0	0	450	400	0	0	0	0	0	0	0
BLITZ	0	144	0	60	0	100	0	0	0	0	0	0	0	0
CHILL	48	48	50	49	10	0	50	0	0	0	0	0	0	0
ENDZONE	0	96	0	0	20	0	0	0	0	0	0	0	0	0
FALL	0	60	50	0	20	50	0	54	0	0	0	0	0	0
FIELDGOAL	0	0	0	0	5	25	200	144	0	0	0	0	0	0
FIRSTDOWN	0	0	0	0	0	25	0	0	0	0	0	0	0	0
FLAG	0	0	0	0	0	0	0	138	50	0	0	0	0	0
FOOTBALL	0	0	0	0	0	125	50	0	0	125	50	50	0	0
GAME	0	60	50	0	20	0	100	0	0	0	0	0	0	0
GAMEDAY	0	36	0	0	0	50	0	0	0	0	0	0	0	0
GORED	50	96	100	0	0	0	0	0	0	0	0	0	0	0
HUDDLE	0	192	0	36	0	75	0	0	0	0	0	0	0	0
KICKOFF	0	96	0	0	20	0	0	0	0	0	0	0	0	0
MILITARY	0	0	0	0	0	0	0	0	0	0	0	0	25	0
PICK	2	24	20	24	0	25	0	0	0	0	0	0	0	0
PMT	0	36	20	0	0	75	0	145	0	0	0	0	0	0
PUNT	0	72	0	0	0	0	0	0	0	0	0	0	0	0
PURPLE	200	0	0	0	0	0	0	0	0	0	0	0	0	0
QUARTERBACK	0	100	0	0	0	100	0	200	0	0	0	0	0	100
RUSH	0	48	50	0	0	50	50	54	0	0	0	0	0	0
SCORE	0	72	0	0	0	0	0	0	0	0	0	0	0	0
TACKLE	0	72	0	0	0	0	0	0	0	0	0	0	0	0
TAILGATE	0	504	0	504	0	0	0	0	0	0	0	0	0	0
TICKETS	0	36	0	0	0	50	0	0	0	0	0	0	0	0
TOUCHDOWN	0	72	0	0	0	0	0	0	0	0	0	0	0	0
TROPHY	0	72	0	0	0	0	0	0	0	0	0	0	0	0
WIN	6	12	0	0	0	25	5	0	0	0	0	0	0	0
ZONE	0	0	0	0	3	25	172	144	0	0	0	0	0	0

 

1. 1. 1. Bib Overalls Prize:  Each Bib Overalls prize is a pair of bib overalls. The ARV of each Bib Overalls prize is $52.

 

1. 1. 2. Hat Prize:  Each Hat prize is a Coors Light-branded hat. The ARV of each Hat prize is $3.85.

 

1. 1. 3. Socks Prize:  Each Socks prize is a pair of Coors Light-branded socks. The ARV of each Socks prize is $3.

 

1. 1. 4. Gloves Prize:  Each Gloves prize is a pair of Coors Light-branded gloves. The ARV of each Gloves prize is $3.85.

 

1. 1. 5. Kickoff Clock Prize:  Each Kickoff Clock prize is a Coors Light-branded football countdown digital clock. The ARV of each Kickoff Clock prize is $150.

 

1. 1. 6. Cooler Prize:  Each Cooler prize is a Coors Light-branded soft-sided collapsible cooler. The ARV of each Cooler prize is $3.40.

 

1. 1. 7. Fanny Pack Prize:  Each Fanny Pack prize is a Coors Light-branded fanny pack. The ARV of each Fanny Pack prize is $7.

 

1. 1. 8. T-shirt Prize:  Each T-shirt prize is a Coors Light-branded crewneck t-shirt. The ARV of each T-shirt prize is $3.85.

 

1. 1. 9. Flag Prize:  Each Flag prize is a Coors Light-branded flag. The ARV of each Flag prize is $18.

 

1. 1. 10. Cap Prize:  Each Cap prize is a Coors Light-branded baseball cap. The ARV of each Cap prize is $8.

 

1. 1. 11. Charger Prize:  Each Charger prize is a portable charger. The ARV of each Charger prize is $14.25.

 

1. 1. 12. Mug Prize:  Each Mug prize is a 12-oz. frosted mug. The ARV of each Mug prize is $3.45.

 

1. 1. 13. Cooler Prize:  Each Cooler prize is a hard sided cooler. The ARV of each Cooler prize is $116.

 

1. 1. 14. Wrap Prize: Each Wrap prize includes two (2) beverage wraps. The ARV of each Wrap prize is $2.

 

1. 2. Sweepstakes Prizes:
      1. COORS Sweepstakes Prizes (350 total):  Each “COORS Sweepstakes Prize” is a Coors Light-branded football countdown digital clock. Three hundred fifty (350) total COORS Sweepstakes Prizes are available in the entire COORS Sweepstakes. The ARV of each COORS Sweepstakes Prize is $150.

 

1. 1. 2. GAMEDAY Sweepstakes Prizes (6 total, 1 per GAMEDAY Entry Period): Each “GAMEDAY Sweepstakes Prize” is two (2) tickets – for winner and one (1) guest who is at least twenty-one (21) years of age or older – to attend a regular season football home game in Fort Worth, Texas and two (2) passes for an on-field pre-game visit. Six (6) GAMEDAY Sweepstakes Prizes will be available in the GAMEDAY Sweepstakes – one (1) per GAMEDAY Entry Period. The ARV of each GAMEDAY Sweepstakes Prize is $450.

 

Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a GAMEDAY Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a GAMEDAY Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a GAMEDAY Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols.  Should any event, element, or detail of a GAMEDAY Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a GAMEDAY Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.

 

1. 1. 3. PURPLE Sweepstakes Prizes (32 total):  Each “PURPLE Sweepstakes Prize” is two (2) tickets – for winner and one (1) guest who is at least twenty-one (21) years of age or older – to attend a regular season football home game in Minneapolis, Minnesota. Thirty-two (32) total PURPLE Sweepstakes Prizes will be available in the entire PURPLE Sweepstakes. The ARV of each PURPLE Sweepstakes Prize is $550.

 

Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a PURPLE Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a PURPLE Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a PURPLE Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols.  Should any event, element, or detail of a PURPLE Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a PURPLE Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.

 

1. 1. 4. TICKETS Sweepstakes Prizes (6 total, 1 per TICKETS Entry Period):  Each “TICKETS Sweepstakes Prize” is two (2) tickets – for winner and one (1) guest who is at least twenty-one (21) years of age or older – to attend a regular season football home game in Denton, Texas and two (2) passes for an on-field pre-game visit. Six (6) TICKETS Sweepstakes Prizes will be available in the TICKETS Sweepstakes – one (1) per TICKETS Entry Period. The ARV of each TICKETS Sweepstakes Prize is $450.

 

Each guest must be at least twenty-one (21) years of age or older. Except as otherwise set forth herein, travel, transportation, parking, lodging, meals, and any and all other costs or expenses not expressly included in these Official Rules are not included in a TICKETS Sweepstakes Prize. Each winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Sponsor bears no responsibility if any event, element, or detail of a TICKETS Sweepstakes Prize is canceled, postponed, or becomes unavailable for any reason, including, but not limited to, federal, state and/or local laws, rules and restrictions due to the COVID-19 pandemic. Each winner and each guest agree that he/she will participate in all COVID-19 protocols established by the Sponsor and the host of game, which may include, but is not limited to, social distancing measures, wearing of masks, and/or consenting to COVID-19 screening. The Sponsor will have no liability and will not be required to award a TICKETS Sweepstakes Prize if a winner or guest tests positive for COVID-19, is unwilling or unable to participate in the screening or other required protocols.  Should any event, element, or detail of a TICKETS Sweepstakes Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a TICKETS Sweepstakes Prize, minus any unavailable event, element, or detail. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest if either winner or his/her guest engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the game.

 

1. 3. Total ARV: The total ARV of all available prizes in the Promotion is $166,443.

 

1. 4. Odds of Winning:  To be a winner, an entrant’s Game Play must have occurred at the exact randomly predetermined winning time as determined by Sponsor and/or Administrator or, if a Game Play does not occur at the exact randomly predetermined winning time, entrant’s Game Play must be the first Game Play following the predetermined winning time. The number of Game Prizes available to be won will decrease during the Promotion Period as Game Prizes are awarded and claimed.

 

The odds of winning a Sweepstakes prize depend on the total number of eligible entries received for the specific Keyword during the applicable Entry Period.

 

1. 5. General:  The total number of prizes will not exceed the number of prizes as set forth above. All prizes will be awarded provided there are a sufficient number of eligible winners. prizes that are unclaimed, unredeemed or returned as undeliverable may not be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize claims received. Limit of one (1) Game Prize per person/household. An entrant may win both a Game Prize and a Sweepstakes prize. No prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a prize or force majeure. All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Promotion should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed a defective play, is void, and will not be honored.

 

6. HOW TO CLAIM A PRIZE:  Potential winners are subject to verification of eligibility and compliance with these Official Rules. Each potential winner will be notified via e-mail at the e-mail address used to register for the Promotion with instructions on how to claim the prize.  Failure to provide all required information within the stated time period may result in forfeiture of a winner’s right to claim the prize and may result in the prize being awarded to an alternate winner, if time permits. Each potential winner may be subject to a background check before the prize is awarded. Sponsor reserves the right to disqualify the potential winner based on the results of such background check if Sponsor determines in its sole discretion that awarding the prize to any such individual might reflect negatively on the Sponsor. Upon verification of eligibility, Sponsor will arrange delivery of each prize, which may include being mailed to the winner at the physical address (P.O. Boxes are not permitted) provided at the time of registering for the Promotion. The Promotion Entities shall not be held responsible for any delays in awarding a prize for any reason. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a prize, or any winner notification is returned as undeliverable or the potential winner fails to respond to a winner notification within the timeframe specified in such winner notification, the prize may be forfeited. If a prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected at random from the remaining pool of eligible Game Plays received during the Promotion Period, time permitting. If, after a good-faith attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Prizes are not transferable and include only the items specifically listed as part of each prize. Any portion of a prize not accepted by a winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any prize won. Approximate retail values are as of the time these Official Rules were printed and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. Each prize will only be awarded to a verified winner.

           

7. LIMITATION OF LIABILITY: By participating in this Promotion, entrants agree that the Promotion Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a prize; and (viii) Game Plays that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any undelivered text messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail to a spam or junk folder.     

 

By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s Game Plays, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

 

If, for any reason, a Game Play is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as a Game Play in the Promotion, entrant’s sole remedy is to enter the Promotion again to receive another Game Play. If, for any reason, the Promotion is not capable of running as planned or the integrity or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible Game Plays received selected prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible Game Plays are received. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more prizes are claimed than are intended to be awarded for any prize according to these Official Rules, the intended prizes will be awarded in a random drawing from among all verified prize claims.

 

Without limiting the foregoing, everything regarding this Promotion, including the prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

 

8. DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF WISCONSIN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN MILWAUKEE COUNTY, WISCONSIN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN WISCONSIN. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MILWAUKEE COUNTY, WISCONSIN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 

 

9. PRIVACY POLICY: Any personally identifiable information collected during an entrant's participation in the Promotion will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and otherwise in accordance with Sponsor’s privacy policy at www.molsoncoors.com/privacy-policy.

 

10. PUBLICITY RIGHTS:  By participating in the Promotion and/or accepting a prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to on television (including live television), radio, the Internet, without notice, review or approval and without additional compensation except where prohibited by law.

 

11. GENERAL: This Promotion is subject to all federal, state and local laws and regulations.  Winning a prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Promotion other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her prize. If it is discovered or suspected that a person has registered or attempted to register or receive Game Plays using multiple telephone numbers, identities or IP addresses, or use of proxy servers, or like methods, all of that person’s Game Plays will be declared null and void and that person will not be awarded any prize that he/she might have been entitled to receive and such prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and result in the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the Game Play will be declared made by the primary account holder of the account associated with the e-mail address used when registering for the Promotion based on the applicable provider’s records. The potential winner may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the mobile device and associated mobile telephone number by a mobile telephone carrier (or primary owner of the e-mail address listed by the e-mail provider). If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All Game Plays and/or materials submitted will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and the Promotion details contained in any Promotion promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

 

12. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to:  Coors Light Football 2021 Instant Win Game (PL014634) - Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by March 1, 2022.

 

Sponsor:  Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.