COORS LIGHT® Summer 2021 PROMOTION

OFFICIAL RULES

 

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.

 

The Coors Light® Summer 2021 Promotion (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 

 

  1. PROMOTION PERIOD:  The Promotion begins at or about 12:00 PM Central Time (“CT”) on April 29, 2021 and ends at 11:59:59 PM CT on August 15, 2021 (“Promotion Period”). The Administrator’s computer is the Promotion official clock.

 

  1. ELIGIBILITY:  The Promotion is available only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to participate. Employees, agents, and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to participate. Void where prohibited or restricted by law.

 

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes of the Promotion, an entrant’s residential address and e-mail address will be the physical address and e-mail address submitted at the time of entry. Entrants will not be allowed to change their physical address or e-mail address. Each entrant may be required to furnish proof of identification and other proof of eligibility under these Official Rules.

 

  1. HOW TO ENTER THE PROMOTION:  During the Promotion Period, an eligible entrant may scan the QR Code found on print materials or visit www.CoorsLightSummer.com (the "Website") and enter his/her date of birth and one (1) of the following local keywords associated with the entrant’s jurisdiction of residence, if available (each, a “Keyword”). The Keyword field may be left blank. If an entrant enters a Keyword, he/she will be playing for prizes available in that specific Keyword’s prize pool, as further described in Section 4 of these Official Rules. If an entrant does not enter any Keyword, he/she will automatically be playing for prizes available in the “Coors Light National Prize Pool”, as further described in Section 4 of these Official Rules.

 

Keyword

State Eligibility

ARIZONA

AZ

BEACH

FL

BEER

NY

BEERME

50 US/DC

BOAT

FL

CHEERS

NM

CHILL

NC

COLORADO

CO

COORS

MS

FLOAT

GA, KY, TN & VA

FUN

SC

ILLINOIS

Select IL ZIP Codes – see Appendix for list

LAKES

MN

MONTANA

MT

OCEAN

AZ, CA, NV, NM & WA

POOL

AL, FL, LA, MS, NC, SC, TN & TX

POOLSIDE

NC & SC

REFRESH

50 US/DC

RELAX

NY

SAIL

ME, MA, NH, NY, VT, VA & WV

SHORE

DC, ME, MD, NH, NY, VT, VA & WV

SUMMER

NV

SUN

AL, FL, IN, KY, MD, MI, MO, NC, OH, SC & TN

SUNGLASSES

50 US/DC

SUNSHINE

 WV

SWIM

AL, FL, GA, LA & MS

TEXAS

TX

UTAH

UT

VACATION

AL, LA & MS

WAVE

CA, ID, NV, OR & WA

WISCONSIN

WI

 

If the entrant is on a mobile device, he/she will then be asked to grant permissions to access the entrant’s camera (granting permission is optional and not a requirement to participate in the Promotion). If the entrant agrees to camera permissions, he/she will then be prompted to scan the Coors Light “Chill Shades” printed on specially-marked cans of Coors Light or on Coors Light print materials. The entrant may scan a can/image if available or may select “skip” to proceed without scanning. A video will be played for entertainment purposes only and has no bearing on an entrant’s participation in the Promotion. Once the video is complete, the entrant must then enter his/her valid e-mail address.

 

If it is the entrant’s first time entering the Promotion, the entrant must then complete registration by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation he/she has read and agrees to be bound by the Official Rules.

 

After completing the registration at the Website or entering his/her valid e-mail address on subsequent days during the Promotion Period, the entrant will automatically receive one (1) “Game Play” in the Promotion. After completing a Game Play, the entrant will receive notification on the Website screen as to whether or not he/she is a potential winner (unless the entrant is a resident of New Jersey). All potential winners will receive an e-mail confirmation within approximately twenty-four (24) to forty-eight (48) hours from the time his/her entry is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules.

 

All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored. 

 

IMPORTANT: If accessing the Website via a mobile device, message and data rates may apply. Not all mobile telephone providers carry the service necessary to participate in this Promotion. Entrants should consult their wireless provider’s pricing plans.

 

Entry Limit:  There is a limit of one (1) Game Play per person per day during the Promotion Period. If more than one (1) Game Play is received from the same person and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on April 29, 2021 when a day is defined as starting at 12:00 PM (noon) CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT August 15, 2021. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays entries associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.

 

  1. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING:

 

    1. Prizes:  The following prizes (as described further beneath the chart) are available for a specific Keyword in accordance with the chart below (each, a “Prize”). 

 

Keyword Prize Pool

Sunglasses Prize

Backpack Cooler Prize

Towel Prize

Chair Prize

Hat Prize

Local Prizing

Coors Light

National Prize Pool (no Keyword

entered by participant)

350

150

475

25

1,500

None Offered

ARIZONA

10

10

100

0

144

AZ Chill T-shirt Prize: 100

BEACH

6

0

0

1

96

None Offered

BEER

75

65

100

100

0

None Offered

BEERME

15

30

40

30

480

None Offered

BOAT

2

0

0

1

60

None Offered

CHEERS

10

10

100

0

144

NM Chill T-shirt Prize: 100

CHILL

5

10

48

10

48

NC Chill T-shirt Prize: 50

COLORADO

50

25

0

0

0

CO Trucker Hat Prize: 24

CO T-shirt Prize: 48

CO Dog Bandana Prize: 12

CO Beverage Wrap Prize: 200

COORS

3

3

3

3

36

None Offered

FLOAT

17

0

0

0

96

None Offered

FUN

5

10

48

10

48

SC Chill T-shirt Prize: 50

ILLINOIS

2

0

0

0

0

Chicago Tumbler Prize: 100

LAKES

20

40

0

0

0

MN Insulated Beverage Holder Prize: 100

Fishing Shirt Prize: 60

MN Baseball Cap Prize: 144

MONTANA

5

5

20

5

24

None Offered

OCEAN

2

50

100

55

144

None Offered

POOL

4

4

12

8

180

None Offered

POOLSIDE

12

0

0

0

48

None Offered

REFRESH

2

20

0

0

0

None Offered

RELAX

2

50

100

25

120

None Offered

SAIL

2

75

300

100

120

None Offered

SHORE

2

75

200

50

120

None Offered

SUMMER

10

10

100

0

144

Las Vegas T-shirt Prize: 100

SUN

2

2

16

2

96

None Offered

SUNGLASSES

190

0

0

0

0

None Offered

SUNSHINE

10

10

50

10

48

None Offered

SWIM

10

6

0

0

0

None Offered

TEXAS

50

0

50

0

48

None Offered

UTAH

5

3

20

5

24

None Offered

VACATION

10

5

0

5

108

None Offered

WAVE

2

50

125

55

156

None Offered

WISCONSIN

20

20

0

0

0

WI Inflatable Cooler Prize: 75

WI Insulated Beverage Holder Prize: 75

WI Fishing Hat Prize: 100

 

      1. Sunglasses Prize:  Each Sunglasses prize includes a pair of sunglasses and hard case. The ARV of each Sunglasses prize is $204.

 

      1. Backpack Cooler Prize:  Each Backpack Cooler prize is a Coors Light-branded backpack cooler. The ARV of each Backpack Cooler prize is $89.

 

      1. Towel Prize:  Each Towel prize is a Coors Light-branded beach towel. The ARV of each Towel prize is $20.

 

      1. Chair Prize:  Each Chair prize is a Coors Light-branded folding beach chair. The ARV of each Chair prize is $59.

 

      1. Hat Prize:  Each Hat prize is a Coors Light-branded baseball cap. The ARV of each Hat prize is $15.

 

      1. AZ Chill T-shirt Prize:  Each AZ Chill t-shirt prize is a Coors Light-branded “Keeping Arizona Chill” t-shirt. One hundred (100) total AZ Chill T-shirt prizes are available in the Promotion. AZ Chill T-shirt prizes are only available in the ARIZONA Keyword prize pool. The ARV of each AZ Chill T-shirt prize is $8.

 

      1. NM Chill T-shirt Prize: Each NM Chill t-shirt prize is a Coors Light-branded “Keeping New Mexico Chill” t-shirt. One hundred (100) total NM Chill T-shirt prizes are available in the Promotion. NM Chill T-shirt prizes are only available in the CHEERS Keyword prize pool. The ARV of each NM Chill T-shirt prize is $8.

 

      1. NC Chill T-shirt Prize:  Each NC Chill t-shirt prize is a Coors Light-branded “Keeping North Carolina Chill” t-shirt. Fifty (50) total NC Chill T-shirt prizes are available in the Promotion. NC Chill T-shirt prizes are only available in the CHILL Keyword prize pool. The ARV of each NC Chill T-shirt prize is $5.50.

 

      1. CO Trucker Hat Prize:  Each CO Trucker Hat prize is a Coors Light-branded trucker hat. Twenty-four (24) CO Trucker Hat prizes are available in the Promotion. CO Trucker Hat prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Trucker Hat prize is $9.09.

 

      1. CO T-shirt Prize:  Each CO T-shirt prize is a Coors Light-branded t-shirt. Forty-eight (48) CO T-shirt prizes are available in the Promotion. CO T-shirt prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO T-shirt prize is $10.39.

 

      1. CO Dog Bandana Prize:  Each CO Dog Bandana prize is a Coors Light-branded dog bandana. Twelve (12) CO Dog Bandana prizes are available in the Promotion. CO Dog Bandana prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Dog Bandana prize is $5.

 

      1. CO Beverage Wrap Prize:  Each CO Beverage Wrap prize is a Coors Light-branded beverage wrap. Two hundred (200) CO Beverage Wrap prizes are available in the Promotion. CO Beverage Wrap prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Beverage Wrap prize is $3.

 

      1. SC Chill T-shirt Prize:  Each SC Chill t-shirt prize is a Coors Light-branded “Keeping South Carolina Chill” t-shirt. Fifty (50) total SC Chill T-shirt prizes are available in the Promotion. SC Chill T-shirt prizes are only available in the FUN Keyword prize pool. The ARV of each SC Chill T-shirt prize is $5.50

 

      1. Chicago Tumbler Prize:  Each Chicago Tumbler prize is a Coors Light and Chicago-branded tumbler. One hundred (100) Chicago Tumbler prizes are available in the Promotion. Chicago Tumbler prizes are only available in the ILLINOIS Keyword prize pool. The ARV of each Chicago Tumbler prize is $11.99.

 

      1. MN Insulated Beverage Holder Prize:  Each MN Insulated Beverage Holder prize is an insulated beverage holder. One hundred (100) MN Insulated Beverage Holder prizes are available in the Promotion. MN Insulated Beverage Holder prizes are only available in the LAKES Keyword prize pool. The ARV of each MN Insulated Beverage Holder prize is $30.

 

      1. Fishing Shirt Prize:  Each Fishing Shirt prize is a UV-protection fishing shirt. Sixty (60) Fishing Shirt prizes are available in the Promotion. Fishing Shirt prizes are only available in the LAKES Keyword prize pool. The ARV of each Fishing Shirt prize is $45.

 

      1. MN Baseball Cap Prize:  Each MN Baseball Cap prize is a Coors Light-branded baseball cap. One hundred and forty-four (144) MN Baseball Cap prizes are available in the Promotion. MN Baseball Cap prizes are only available in the LAKES Keyword prize pool. The ARV of each MN Baseball Cap prize is $15.

 

      1. Las Vegas Chill T-shirt Prize:  Each Las Vegas Chill t-shirt prize is a Coors Light-branded “Keeping Las Vegas Chill” t-shirt. One hundred (100) total Las Vegas Chill T-shirt prizes are available in the Promotion. Las Vegas Chill T-shirt prizes are only available in the SUMMER Keyword prize pool. The ARV of each Las Vegas Chill T-shirt prize is $8.

 

      1. WI Inflatable Cooler Prize:  Each WI Inflatable Cooler prize is a Coors Light-branded inflatable cooler. Seventy-five (75) WI Inflatable Cooler prizes are available in the Promotion. WI Inflatable Cooler prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Inflatable Cooler prize is $80.

 

      1. WI Insulated Beverage Holder Prize:  Each WI Insulated Beverage Holder prize is a Insulated Beverage Holder. Seventy-five (75) WI Insulated Beverage Holder prizes are available in the Promotion. WI Insulated Beverage Holder prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Insulated Beverage Holder prize is $30.

 

      1. WI Fishing Hat Prize:  Each WI Fishing Hat prize is a Coors Light-branded fishing hat. One hundred (100) WI Fishing Hat prizes are available in the Promotion. WI Fishing Hat prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Fishing Hat prize is $8.

 

For all Prizes, sizes and styles will be selected by Sponsor in its sole discretion. No more than the total number of Prizes listed for a Keyword prize pool will be awarded.

 

  1. Total ARV:  The total ARV of all Prizes is $403,877.88. 

 

  1. General Conditions on Prizes:  The total number of Prizes will not exceed the number of Prizes as set forth above. All Prizes will be awarded provided there are a sufficient number of eligible winners. Prizes that are unclaimed, unredeemed or returned as undeliverable may not be awarded. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of Prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Prize per person/household. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any Prize, even if the Promotion should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed a defective play, is void, and will not be honored.

 

  1. Odds of Winning:  To be a winner, an entrant’s Game Play must have occurred at the exact randomly predetermined winning time as determined by Sponsor and/or Administrator or, if a Game Play does not occur at the exact randomly predetermined winning time, entrant’s Game Play must be the first Game Play following the predetermined winning time. The number of Prizes available to be won will decrease during the Promotion Period as Prizes are awarded and claimed.

 

  1. HOW TO CLAIM A PRIZE:  Potential winners are subject to verification of eligibility and compliance with these Official Rules. Each potential winner will be notified via e-mail at the e-mail address used to register for the Promotion with instructions on how to claim the Prize.  Failure to provide all required information within the stated time period may result in forfeiture of a winner’s right to claim the Prize and may result in the Prize being awarded to an alternate winner, if time permits. Each potential winner may be subject to a background check before the Prize is awarded. Sponsor reserves the right to disqualify the potential winner based on the results of such background check if Sponsor determines in its sole discretion that awarding the Prize to any such individual might reflect negatively on the Sponsor. Upon verification of eligibility, Sponsor will arrange delivery of each Prize, which may include being mailed to the winner at the physical address (P.O. Boxes are not permitted) provided at the time of registering for the Promotion. The Promotion Entities shall not be held responsible for any delays in awarding a Prize for any reason. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or the potential winner fails to respond to a winner notification within the timeframe specified in such winner notification, the Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected at random from the remaining pool of eligible Game Plays received during the Promotion Period, time permitting. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, the Prize may not be re-awarded. Prizes are not transferable and include only the items specifically listed as part of each Prize. Any portion of a Prize not accepted by a winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any Prize won. Approximate retail values are as of the time these Official Rules were printed and the value of a Prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the Prize at the time the Prize is awarded. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. Each Prize will only be awarded to a verified winner.

           

  1. LIMITATION OF LIABILITY:  By participating in this Promotion, entrants agree that the Promotion Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a Prize; and (viii) Game Plays that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any undelivered text messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail to a spam or junk folder.      

 

By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s Game Plays, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

 

If, for any reason, a Game Play is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as a Game Play in the Promotion, entrant’s sole remedy is to enter the Promotion again to receive another Game Play. If, for any reason, the Promotion is not capable of running as planned or the integrity or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible Game Plays received selected prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible Game Plays are received. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded for any Prize according to these Official Rules, the intended Prizes will be awarded in a random drawing from among all verified Prize claims.

 

Without limiting the foregoing, everything regarding this Promotion, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

 

  1. DISPUTES:  THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF WISCONSIN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN MILWAUKEE COUNTY, WISCONSIN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN WISCONSIN. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MILWAUKEE COUNTY, WISCONSIN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 

 

  1. PRIVACY POLICY:  Any personally identifiable information collected during an entrant's participation in the Promotion will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and otherwise in accordance with Sponsor’s privacy policy at http://molsoncoors.com/en/privacy.

 

  1. PUBLICITY RIGHTS:  By participating in the Promotion and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

 

  1. GENERAL:  This Promotion is subject to all federal, state and local laws and regulations.  Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Promotion other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered or attempted to register or receive Game Plays using multiple telephone numbers, identities or IP addresses, or use of proxy servers, or like methods, all of that person’s Game Plays will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and result in the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the Game Play will be declared made by the primary account holder of the account associated with the e-mail address used when registering for the Promotion based on the applicable provider’s records. The potential winner may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the mobile device and associated mobile telephone number by a mobile telephone carrier (or primary owner of the e-mail address listed by the e-mail provider). If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All Game Plays and/or materials submitted will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and the Promotion details contained in any Promotion promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

 

  1. WINNERS LIST:  To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light Summer 2021 Promotion (PL014425) - Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by October 14, 2021.

 

Sponsor:  Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.

 

APPENDIX

 

Illinois residents of the following Illinois ZIP Codes are eligible for participation using the Keyword ILLINOIS:

 

 

60002

60004

60005

60007

60008

60010

60012

60013

60014

60015

60016

60018

60020

60021

60022

60025

60026

60029

60030

60031

60033

60034

60035

60040

60041

60042

60043

60044

60045

60046

60047

60048

60050

60051

60053

60056

60060

60061

60062

60064

60067

60068

60069

60070

60071

60072

60073

60074

60075

60076

60077

60081

60083

60084

60085

60087

60088

60089

60090

60091

60093

60096

60097

60098

60099

60101

60102

60103

60104

60106

60107

60108

60109

60110

60112

60115

60118

60119

60120

60123

60124

60126

60130

60131

60133

60134

60135

60136

60137

60139

60140

60142

60143

60145

60146

60148

60150

60151

60152

60153

60154

60155

60156

60157

60160

60162

60163

60164

60165

60169

60171

60172

60173

60174

60175

60176

60177

60178

60181

60183

60184

60185

60187

60188

60189

60190

60191

60192

60193

60194

60195

60201

60202

60208

60301

60302

60304

60305

60401

60402

60403

60404

60406

60407

60408

60409

60410

60411

60415

60416

60417

60418

60419

60420

60421

60422

60423

60424

60425

60426

60428

60429

60430

60431

60432

60433

60435

60436

60438

60439

60440

60441

60442

60443

60444

60445

60446

60447

60448

60449

60450

60451

60452

60453

60455

60456

60457

60458

60459

60461

60462

60463

60464

60465

60466

60467

60468

60469

60471

60472

60474

60475

60476

60477

60478

60479

60480

60481

60482

60484

60487

60490

60491

60501

60502

60503

60504

60505

60506

60510

60511

60512

60513

60514

60515

60516

60517

60520

60521

60523

60525

60526

60527

60532

60534

60537

60538

60540

60541

60542

60543

60544

60545

60546

60548

60550

60552

60554

60555

60556

60558

60559

60560

60561

60563

60564

60565

60585

60586

60601

60602

60603

60604

60605

60606

60607

60608

60609

60610

60611

60612

60613

60614

60615

60616

60617

60618

60619

60620

60621

60622

60623

60624

60625

60626

60628

60629

60630

60631

60632

60633

60634

60636

60637

60638

60639

60640

60641

60642

60643

60644

60645

60646

60647

60649

60651

60652

60653

60654

60655

60656

60657

60659

60660

60661

60666

60706

60707

60712

60714

60803

60804

60805

60827

60901

60910

60911

60912

60914

60915

60919

60920

60922

60927

60928

60929

60935

60938

60940

60941

60945

60946

60950

60951

60954

60964

60966

60970

61769

 

 

End of Appendix

Coors Light