MILLER LITE^® Holiday 2020 INSTANT WIN GAME AND Sweepstakes

 

OFFICIAL RULES

 

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.

 

The Miller Lite^® Holiday 2020 Instant Win Game and Sweepstakes (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 

                                                                                     

1. PROMOTION PERIOD:  The Promotion consists of a game (“Game”) and a sweepstakes (“Sweepstakes”), each as described below. The Game begins at or about 12:00 PM Central Time (“CT”) on October 29, 2020 and ends at 11:59:59 PM CT on December 31, 2020 (“Game Period”). The Sweepstakes begins at or about 12:00 PM CT on October 29, 2020, ends at 11:59:59 PM CT on December 9, 2020 (“Sweepstakes Period”) and consists of three (3) entry periods (each, an “Entry Period”) as set forth below:

 

Entry Period	Start Date and Time	End Date (at 11:59:59 PM CT)	Random Drawing Date (on or about)
1	10/29/20 at 12:00 PM CT	11/8/20	11/9/20
2	11/9/20 at 12:00 AM CT	12/2/20	12/3/20
3	12/3/20 at 12:00 AM CT	12/9/20	12/10/20

 

Non-winning entries will carry forward to subsequent Sweepstakes Entry Periods. The Administrator’s computer is the Promotion official clock.

 

2. ELIGIBILITY:  This Promotion is offered only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to enter or win. Void where prohibited or restricted by law.

 

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.

 

3. HOW TO PLAY THE GAME:  During the Game Period, an eligible entrant must first obtain a keyword listed in the table below (each, a “Keyword”) or a Code (defined below) to participate. Regardless of if a Keyword or Code is entered, entrants are playing for the same pool of Game prizes. Once a Keyword or Code is obtained, the entrant must logon to www.millerliteholiday.com (the "Website"). The entrant must then enter his/her date of birth using a drop-down menu and 5-digit ZIP Code. The entrant must then enter his/her valid e-mail address and either one (1) of the eligible Keywords or a Code. If it is the entrant’s first time visiting the Website, the entrant must then complete registration by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), ZIP Code, date of birth, telephone number and affirmation he/she has read and agrees to be bound by the Official Rules.

 

After completing registration at the Website, the entrant will receive an on-screen notification whether he/she is a potential Game Prize (defined in Section 7 below) winner (“Game Play”), unless the entrant is a resident of New Jersey. All potential Game prize winners will receive an e-mail confirmation within approximately twenty-four (24) to forty-eight (48) hours from the time his/her Game Play is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential Game prize winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Sponsor will notify the potential Game prize winners via e-mail at the e-mail address provided when registering for the Promotion.

 

All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored.

 

Entry Limit:  There is a limit of one (1) Game Play per person per day during the Promotion Period. If more than one (1) Game Play is received from the same person, phone number and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on October 29, 2020 when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on December 31, 2020. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays and Sweepstakes entries associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.

 

IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION:  Message and data rates may apply. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Promotion. Entrants should consult their wireless provider’s pricing plans.

 

1. 1. How to Obtain a Code:  There are two (2) ways to obtain an entry code (“Code”):

 

1. 1. 1. Make a Miller Lite Purchase: During the Game Period, an eligible entrant may visit a participating location and purchase any Miller Lite product (“Qualifying Purchase”) and keep his/her original register receipt. The entrant may then text an image of his/her Qualifying Purchase receipt to the short code 90464 (“Short Code”) with the keyword “LITE”. Once a request is received, the entrant will be sent a reply text message asking the entrant to submit his/her 5-digit ZIP Code (“XXXXX”) and date of birth in the following format: “mmddyyyy”. Upon receipt of a valid 5-digit ZIP Code, date of birth, the keyword “LITE”, and picture of Qualifying Purchase receipt an entrant will receive a unique Code that may be entered at the Website. Limit one (1) Code request via this method per person per day. Codes are unique and may only be entered at the Website once.

 

IMPORTANT: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to participate in this Promotion. Entrants should consult their wireless provider’s pricing plans. Consent not a condition of purchase. An entrant may, at any time, choose to stop participating by sending an opt-out text message stating “STOP” to the Short Code. If an entrant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code.

 

1. 1. 2. Free Method of Code Acquisition:  To enter the Promotion without making a purchase, entrants may enter the following common Code at the Website: 37Z3YNMSXM99.

 

1. 2. Eligible Keywords:  An eligible entrant who resides within one (1) of the eligible states indicated for a specific Keyword may enter the Keyword at the Website:

 

Keyword	Eligible States
MERRY	AR, LA & MS
JOLLY	AL, LA & MS
JOY	GA, KY & TN
TRADITION	NC & SC
SNOW	CO
ICICLE	NC & VA
KNITWEAR	NC
HAPPY	NC
GIFT	AR, MS & SC
CELEBRATE	NC & SC
FESTIVE	SC
DECORATE	NC & VA
SEASON	IL
JINGLE	TX
COZY	NJ, NY, PA & VT
UGLYSWEATER	OH, PA, VA & WV
CHEERS	ME, MA, NH, NY, PA & VT
PARTY	OK & TX
SWEATER	MI
HOLLY	IA
MISTLETOE	MO
FROZEN	GA, NC, SC & VA
WINTER	IL, IN, KY, MI, OH & WI
FRIENDS	AL, AR, FL, GA, LA, MS, NC, SC & TN
FAMILY	PA & WV
NEWYEAR	OH
DECORATIONS	OH
CHEERFUL	OH
WREATH	50 US/DC

 

NOTE: During the Game Period, an eligible entrant may receive a link to the Website via the SnapChat application. An eligible entrant may sign in to his/her SnapChat application and center the SnapCode in the camera. Once completed, an eligible entrant will receive a link to the Website. An Entrant must have a SnapChat account to request a link to the Website. If an Entrant does not have a SnapChat account, he/she can create one at no cost by downloading the SnapChat application. Please note that an Entrant must agree to comply with the Snap Inc. Terms of Service (https://www.snap.com/en-US/terms/) and Privacy Policy (https://www.snap.com/en-US/privacy/privacy-policy/) in order to create a SnapChat account to request a link to the Website. This Promotion is in no way sponsored, endorsed or administered by, or associated with Snap Inc. Each entrant specifically agrees to release Snap Inc. from any and all liability associated with this Promotion.

 

NOTE: An eligible entrant may receive a link to the Website using an SMS-enabled mobile device and sending a text message to the Short Code stating one of the Keywords set forth above. Once the text message is received, the entrant will automatically receive a text message with a link to the Website. The entrant may log on the Website in his/her browser and follow the entry steps set forth in this Section 3 to enter. Each text message must be manually key-stroked/entered by the entrant. An entrant is not required to send a text message to participate and may go directly to the Website to enter. Note that an entrant cannot receive an entry into either the Game or the Sweepstakes solely by texting to the Short Code. DO NOT TEXT A QUALIFYING PURCHASE RECEIPT TO 90464 USING A KEYWORD FROM THE CHART ABOVE. Texting one (1) of the Keywords from the chart above to 90464 will only return a link to the Website, and not a Code.

 

4. HOW TO ENTER THE SWEEPSTAKES:  During the Sweepstakes Period only, upon completion of a Game Play, an entrant will automatically receive one (1) Sweepstakes entry into the Sweepstakes Random Drawing (as defined in Section 5) for the Code or the specific Keyword entered (“Entry”). All Entries made using a Code will be entered into the “National Random Drawing”. All Entries made using a Keyword will be entered into that specific Keyword’s Random Drawing (as further defined in Section 5). Limit:  Each entrant is limited to receiving one (1) entry per day during the Sweepstakes, regardless of Code or Keyword used. If more than one (1) entry per day is received from the same person, telephone number, address, or e-mail address, only the first entry received may be considered valid. All Sweepstakes entries must be received by 11:59:59 PM CT on the End Date listed in the chart in Section 1 for a specific Entry Period. No Entries will be accepted for the Sweepstakes after 11:59:59 PM CT on December 9, 2020.

 

5. RANDOM DRAWING:  On or about each of the Random Drawing Dates set forth in the chart above, the Administrator will randomly select the number of potential Sweepstakes prize winners in accordance with the quantities below from all eligible entries received for the Code or specific Keyword during the applicable Entry Period (“Random Drawing”).

 

1. 1. Code Entries/National Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	167
2	167
3	166
Total	500

 

1. 2. MERRY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	77
2	77
3	76
Total	230

 

1. 3. JOLLY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Hats
1	34	32
2	33	32
3	33	32
Total	100	96

 

1. 4. JOY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Hats	Scarves	Headbands
1	20	14	16	14	14
2	20	13	16	13	13
3	20	13	16	13	13
Total	60	40	48	40	40

 

1. 5. TRADITION Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Hats	Scarves	Headbands
1	12	10	12	10	10
2	12	10	12	10	10
3	11	10	12	10	10
Total	35	30	36	30	30

 

1. 6. SNOW Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	17
2	17
3	16
Total	50

 

1. 7. ICICLE Random Drawing

Entry Period	1 Prize Pack Including a Miller Lite Holiday 2020 Sweater, 1 pair of Socks, and 1 Beverage Wrap (“Holiday Knit Pack Prize”)
1	7
2	7
3	6
Total	20

 

1. 8. KNITWEAR Random Drawing

Entry Period	Holiday Knit Pack Prize
1	4
2	3
3	3
Total	10

 

1. 1. HAPPY Random Drawing

Entry Period	Holiday Knit Pack Prize
1	4
2	3
3	3
Total	10

 

1. 10. GIFT Random Drawing

Entry Period	Holiday Knit Pack Prize
1	7
2	7
3	6
Total	20

 

1. 11. CELEBRATE Random Drawing

Entry Period	Holiday Knit Pack Prize
1	4
2	3
3	3
Total	10

 

1. 50. FESTIVE Random Drawing

Entry Period	Holiday Knit Pack Prize
1	7
2	7
3	6
Total	20

 

1. 1000. DECORATE Random Drawing

Entry Period	Holiday Knit Pack Prize
1	7
2	7
3	6
Total	20

 

1. 14. SEASON Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Miller Lite Chicago Sweaters	Mittens	Socks	Hats	Scarves
1	19	34	34	34	20	17
2	18	33	33	33	20	17
3	18	33	33	33	20	16
Total	55	100	100	100	60	50

 

• • JINGLE Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	17
2	17
3	16
Total	50

 

1. 16. COZY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	7	7	7	8	7
2	7	7	7	8	7
3	6	6	6	8	6
Total	20	20	20	24	20

 

1. 17. UGLYSWEATER Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	7	7	7	8	7
2	7	7	7	8	7
3	6	6	6	8	6
Total	20	20	20	24	20

 

1. 18. CHEERS Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	9	7	7	8	7
2	8	7	7	8	7
3	8	6	6	8	6
Total	25	20	20	24	20

 

1. 19. PARTY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Hats	Scarves
1	12	7	8	7
2	12	7	8	7
3	11	6	8	6
Total	35	20	24	20

 

1. 20. SWEATER Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Scarves
1	34	67	17	17
2	33	67	17	17
3	33	66	16	16
Total	100	200	50	50

 

1. 21. HOLLY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	50	67	17	20	17
2	50	67	17	20	17
3	50	66	16	20	16
Total	150	200	50	60	50

 

1. 5. MISTLETOE Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	48	34	17	48	17
2	48	33	17	48	17
3	48	33	16	48	16
Total	144	100	50	144	50

 

1. 23. FROZEN Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Socks	Hats	Headbands
1	2	4	4	4
2	2	3	4	3
3	1	3	4	3
Total	5	10	12	10

 

1. 10. WINTER Random Drawing

Entry Period	1 Prize Pack Including a Miller Lite Holiday 2020 Sweater, 1 pair of Socks, and 1 pair of Mittens (“Winter Prize Pack 1”)	1 Prize Pack Including a Miller Lite Holiday 2020 Sweater and 1 pair of Mittens (“Winter Prize Pack 2”)	Mittens
1	67	70	130
2	67	70	130
3	66	70	130
Total	200	210	390

 

1. 25. FRIENDS Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Hats	Scarves
1	14	10	17	12	7
2	13	10	17	12	7
3	13	10	16	12	6
Total	40	30	50	36	20

 

1. 26. FAMILY Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters	Socks	Hats
1	7	7	8
2	7	7	8
3	6	6	8
Total	20	20	24

 

1. 1. NEWYEAR Random Drawing

 

Entry Period	Miller Lite Holiday 2020 Sweaters	Mittens	Socks	Scarves
1	4	7	4	4
2	3	7	3	3
3	3	6	3	3
Total	10	20	10	10

 

1. 28. DECORATIONS Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	45
2	45
3	44
Total	134

 

1. 55. CHEERFUL Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	6
2	5
3	5
Total	16

 

1. 82. WREATH Random Drawing

Entry Period	Miller Lite Holiday 2020 Sweaters
1	75
2	75
3	75
Total	225

 

Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules.

 

6. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”), AND ODDS OF WINNING:

 

1. 1. Game Prizes (4,600 total):  The following Game prizes will be awarded during the Game Period (each, a “Game Prize”):

 

Prize	Quantity	ARV, Each	Total ARV
Miller Lite Holiday Mittens	800	$14.95	$11,960
Miller Lite Holiday Socks	1,500	$6.95	$10,425
Miller Lite Holiday Hat	1,500	$14.95	$22,425
Miller Lite Holiday Scarf	800	$19.95	$15,960

 

All styles and sizes to be determined by Sponsor in its sole discretion. Four thousand and six hundred (4,600) total Game Prizes will be available in the Game. The total ARV of all available Game Prizes is $60,770.

 

1. 2. Sweepstakes Prizes:  The following Sweepstakes prizes will be available in the Sweepstakes, awarded in accordance with the quantities outlined in the chart in Section 5 (each, a “Sweepstakes Prize”):

 

1. 1. 1. Miller Lite Holiday 2020 Sweater Prizes (2,024 total):  Each Miller Lite holiday 2020 sweater prize is a Miller Lite holiday 2020 knit sweater (“Sweater Prize”). ARV of each Sweater Prize is $49.95. The total ARV of all Sweater Prizes available in the Sweepstakes across all Random Drawings is $101,098.80.

 

1. 1. 2. Mittens Prizes (1,190 total):  Each mittens prize includes a pair of Miller Lite holiday knit mittens (“Mitten Prize”). ARV of each Mitten Prize is $14.95. The total ARV of all Mitten Prizes available in the Sweepstakes across all Random Drawings is $17,790.50.

 

1. 1. 3. Socks Prizes (400 total):  Each socks prize is a pair of Miller Lite holiday knit socks (“Socks Prize”). ARV of each Socks Prize is $6.95. The total ARV of all Socks Prizes available in the Sweepstakes across all Random Drawings is $2,780.

 

1. 1. 4. Hat Prizes (612 total):  Each hat prize is a Miller Lite holiday knit beanie (“Hat Prize”). ARV of each Hat Prize is $14.95. The total ARV of all Hat Prizes available in the Sweepstakes across all Random Drawings is $9,149.40.

 

1. 1. 5. Scarf Prizes (380 total):  Each scarf prize is a Miller Lite holiday knit scarf (“Scarf Prize”). ARV of each Scarf Prize is $19.95. The total ARV of all Scarf Prizes available in the Sweepstakes across all Random Drawings is $7,581.

 

1. 1. 6. Miller Lite Headband Prizes (80):  Each headband prize is a Miller Lite holiday knit headband (“Headband Prize”). ARV of each Headband Prize is $12.95. The total ARV of all Headband Prizes available in the Sweepstakes across all Random Drawings is $1,036.

 

1. 1. 7. Miller Lite Knit Pack Prizes (110):  Each “Miller Lite Knit Pack Prize” includes one (1) Miller Lite holiday 2020 sweater, one (1) pair of Miller Lite holiday knit socks, and one (1) Miller Lite beverage wrap. ARV of each Miller Lite Knit Pack Prize is $59.85. The total ARV of all Miller Lite Knit Pack Prizes available in the Sweepstakes across all Random Drawings is $6,583.50.

 

1. 1. 8. Miller Lite Chicago Sweater Prizes (100):  Each Miller Lite Chicago sweater prize is a Miller Lite/Chicago knit sweater (“Chicago Sweater Prize”). Please note that the style of the Chicago Sweater Prize is different from the Sweater Prize. ARV of each Chicago Sweater Prize is $49.95. The total ARV of all Chicago Sweater Prizes is $4,995.

 

1. 1. 9. Winter Prize Pack 1 (200):  Each “Winter Prize Pack 1” includes one (1) Miller Lite holiday 2020 sweater, one (1) pair of Miller Lite holiday knit socks, and one (1) pair of Miller Lite mittens. ARV of each Winter Prize Pack 1 is $71.85. The total ARV of all Winter Prize Pack 1s is $14,370.

 

1. 1. 10. Winter Prize Pack 2 (210):  Each “Winter Prize Pack 2” includes one (1) Miller Lite holiday 2020 sweater and one (1) pair of Miller Lite mittens. ARV of each Winter Prize Pack 2 is $64.90. The total ARV of all Winter Prize Pack 2s is $13,629.

 

1. 3. Total ARV: The total ARV of all available prizes (“Prize” or “Prizes”) in the Promotion is $239,783.20. The total ARV of all Prizes available to residents of Florida is $100,714.95. The total ARV of all Prizes available to residents of New York is $101,623.10.

 

1. 4. Odds of Winning: To be a Game Prize winner, an entrant’s Game Play must have occurred at the exact randomly predetermined winning time as determined by Sponsor and/or Administrator or, if a Game Play does not occur at the exact randomly predetermined winning time, entrant’s Game Play must be the first Game Play following the predetermined winning time. The number of Game Prizes available to be won will decrease during the Promotion Period as Game Prizes are awarded and claimed.

 

The odds of winning a Sweepstakes Prize depend on the total number of eligible Sweepstakes entries received for the applicable Code/Keyword during a specific Entry Period.

 

1. 5. General:  Sizes to be determined by Sponsor in its sole discretion. In no event will more Prizes than are stated in these Official Rules be awarded. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of Prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Game Prize per person/household. Limit of one (1) Sweepstakes Prize per person/household. A person/household may win both a Game Prize and a Sweepstakes Prize. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure.

 

7. HOW TO CLAIM A PRIZE: Potential winners are subject to verification of eligibility and compliance with these Official Rules. Potential Prize winners will be notified by telephone or e-mail with instructions on how to claim a Prize. Failure to provide all required information within the stated time period may result in forfeiture of winner’s right to claim a Prize and may result in the Prize being awarded to an alternate winner, if time permits. Each potential winner may be subject to a background check before the Prize is awarded. Sponsor reserves the right to disqualify the potential winner based on the results of such background check if Sponsor determines in its sole discretion that awarding the Prize to any such individual might reflect negatively on the Sponsor. Upon verification of eligibility, each Prize will be mailed or shipped to the winner at the physical address (P.O. Boxes are not permitted) provided during the verification process. The Promotion Entities shall not be held responsible for any delays in awarding a Prize for any reason. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept his/her Prize, or any winner notification is returned as undeliverable or the potential winner fails to respond to a winner notification within the timeframe specified in such winner notification, the Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected at random from the remaining pool of eligible entries received during the Promotion Period, time permitting. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, the Prize may not be re-awarded. Prizes are not transferable and include only the items specifically listed as part of each prize. Any portion of a Prize not accepted by winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any Prize won. ARVs are as of the time these Official Rules were printed and the value of a Prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the Prize at the time the Prize is awarded. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. Each Prize will only be awarded to a verified winner. Prizes that are unclaimed, unredeemed or returned as undeliverable may not be awarded.

 

8. LIMITATION OF LIABILITY:  By participating in this Promotion, entrants agree that the Promotion Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any undelivered text messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail to a spam or junk folder.     

 

By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

 

If, for any reason, the Promotion is not capable of running as planned, or the integrity and or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If, for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded for any Prize according to these Official Rules, the intended Prizes will be awarded in a random drawing from among all verified Prize claims. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website.

 

Without limiting the foregoing, everything regarding this Promotion, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

 

9. DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF WISCONSIN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN MILWAUKEE COUNTY, WISCONSIN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN WISCONSIN. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MILWAUKEE COUNTY, WISCONSIN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

 

10. PRIVACY POLICY:  Any personally identifiable information collected during an entrant's participation in the Promotion will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and as otherwise set forth in Sponsor’s privacy policy at http://molsoncoors.com/en/privacy.

 

11. PUBLICITY RIGHTS:  By participating in the Promotion and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, city of residence, photos and likeness, voice recording, video images and all related footage, and statements for Promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide including but not limited to television (including live television), radio, Internet, without notice, review or approval and without additional compensation except where prohibited by law.

 

12. GENERAL:  This Promotion is subject to all federal, state and local laws and regulations.  Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Promotion other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered or attempted to register or receive entries using multiple telephone numbers, e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the entry will be declared made by the primary account holder of the e-mail address used to enter the Promotion based on the applicable provider’s records. Potential winners may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the mobile device and associated mobile telephone number by a mobile telephone carrier (or primary owner of the e-mail address listed by the e-mail provider). If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and the Promotion details contained in any Promotion promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

 

13. WINNERS LIST:  To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to:  Miller Lite Holiday 2020 Instant Win Game and Sweepstakes (PL013670) - Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by March 1, 2021.

 

Sponsor:  Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.