NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.
The Miller Lite® Holiday 2020 Instant Win Game and Sweepstakes (“Promotion”) is sponsored by Molson Coors Beverage Company USA LLC (“Sponsor”), 250 South Wacker Drive, Chicago, IL USA 60606, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033.
Entry Period |
Start Date and Time |
End Date (at 11:59:59 PM CT) |
Random Drawing Date (on or about) |
1 |
10/29/20 at 12:00 PM CT |
11/8/20 |
11/9/20 |
2 |
11/9/20 at 12:00 AM CT |
12/2/20 |
12/3/20 |
3 |
12/3/20 at 12:00 AM CT |
12/9/20 |
12/10/20 |
Non-winning entries will carry forward to subsequent Sweepstakes Entry Periods. The Administrator’s computer is the Promotion official clock.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.
After completing registration at the Website, the entrant will receive an on-screen notification whether he/she is a potential Game Prize (defined in Section 7 below) winner (“Game Play”), unless the entrant is a resident of New Jersey. All potential Game prize winners will receive an e-mail confirmation within approximately twenty-four (24) to forty-eight (48) hours from the time his/her Game Play is received at the e-mail address submitted when registering for the Promotion. Each entrant who receives a winning notification will be deemed a potential Game prize winner pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Sponsor will notify the potential Game prize winners via e-mail at the e-mail address provided when registering for the Promotion.
All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored.
Entry Limit: There is a limit of one (1) Game Play per person per day during the Promotion Period. If more than one (1) Game Play is received from the same person, phone number and/or e-mail address in a single day, only the first Game Play received will be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on October 29, 2020 when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on December 31, 2020. In the event that a household, based on address, enters the Promotion using more than five (5) unique e-mail addresses, all of the Game Plays and Sweepstakes entries associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.
IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION: Message and data rates may apply. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Promotion. Entrants should consult their wireless provider’s pricing plans.
IMPORTANT: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to participate in this Promotion. Entrants should consult their wireless provider’s pricing plans. Consent not a condition of purchase. An entrant may, at any time, choose to stop participating by sending an opt-out text message stating “STOP” to the Short Code. If an entrant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code.
Keyword |
Eligible States |
MERRY |
AR, LA & MS |
JOLLY |
AL, LA & MS |
JOY |
GA, KY & TN |
TRADITION |
NC & SC |
SNOW |
CO |
ICICLE |
NC & VA |
KNITWEAR |
NC |
HAPPY |
NC |
GIFT |
AR, MS & SC |
CELEBRATE |
NC & SC |
FESTIVE |
SC |
DECORATE |
NC & VA |
SEASON |
IL |
JINGLE |
TX |
COZY |
NJ, NY, PA & VT |
UGLYSWEATER |
OH, PA, VA & WV |
CHEERS |
ME, MA, NH, NY, PA & VT |
PARTY |
OK & TX |
SWEATER |
MI |
HOLLY |
IA |
MISTLETOE |
MO |
FROZEN |
GA, NC, SC & VA |
WINTER |
IL, IN, KY, MI, OH & WI |
FRIENDS |
AL, AR, FL, GA, LA, MS, NC, SC & TN |
FAMILY |
PA & WV |
NEWYEAR |
OH |
DECORATIONS |
OH |
CHEERFUL |
OH |
WREATH |
50 US/DC |
NOTE: During the Game Period, an eligible entrant may receive a link to the Website via the SnapChat application. An eligible entrant may sign in to his/her SnapChat application and center the SnapCode in the camera. Once completed, an eligible entrant will receive a link to the Website. An Entrant must have a SnapChat account to request a link to the Website. If an Entrant does not have a SnapChat account, he/she can create one at no cost by downloading the SnapChat application. Please note that an Entrant must agree to comply with the Snap Inc. Terms of Service (https://www.snap.com/en-US/terms/) and Privacy Policy (https://www.snap.com/en-US/privacy/privacy-policy/) in order to create a SnapChat account to request a link to the Website. This Promotion is in no way sponsored, endorsed or administered by, or associated with Snap Inc. Each entrant specifically agrees to release Snap Inc. from any and all liability associated with this Promotion.
NOTE: An eligible entrant may receive a link to the Website using an SMS-enabled mobile device and sending a text message to the Short Code stating one of the Keywords set forth above. Once the text message is received, the entrant will automatically receive a text message with a link to the Website. The entrant may log on the Website in his/her browser and follow the entry steps set forth in this Section 3 to enter. Each text message must be manually key-stroked/entered by the entrant. An entrant is not required to send a text message to participate and may go directly to the Website to enter. Note that an entrant cannot receive an entry into either the Game or the Sweepstakes solely by texting to the Short Code. DO NOT TEXT A QUALIFYING PURCHASE RECEIPT TO 90464 USING A KEYWORD FROM THE CHART ABOVE. Texting one (1) of the Keywords from the chart above to 90464 will only return a link to the Website, and not a Code.
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
167 |
2 |
167 |
3 |
166 |
Total |
500 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
77 |
2 |
77 |
3 |
76 |
Total |
230 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Hats |
1 |
34 |
32 |
2 |
33 |
32 |
3 |
33 |
32 |
Total |
100 |
96 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Hats |
Scarves |
Headbands |
1 |
20 |
14 |
16 |
14 |
14 |
2 |
20 |
13 |
16 |
13 |
13 |
3 |
20 |
13 |
16 |
13 |
13 |
Total |
60 |
40 |
48 |
40 |
40 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Hats |
Scarves |
Headbands |
1 |
12 |
10 |
12 |
10 |
10 |
2 |
12 |
10 |
12 |
10 |
10 |
3 |
11 |
10 |
12 |
10 |
10 |
Total |
35 |
30 |
36 |
30 |
30 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
17 |
2 |
17 |
3 |
16 |
Total |
50 |
Entry Period |
1 Prize Pack Including a Miller Lite Holiday 2020 Sweater, 1 pair of Socks, and 1 Beverage Wrap (“Holiday Knit Pack Prize”) |
1 |
7 |
2 |
7 |
3 |
6 |
Total |
20 |
Entry Period |
Holiday Knit Pack Prize |
1 |
4 |
2 |
3 |
3 |
3 |
Total |
10 |
Entry Period |
Holiday Knit Pack Prize |
1 |
4 |
2 |
3 |
3 |
3 |
Total |
10 |
Entry Period |
Holiday Knit Pack Prize |
1 |
7 |
2 |
7 |
3 |
6 |
Total |
20 |
Entry Period |
Holiday Knit Pack Prize |
1 |
4 |
2 |
3 |
3 |
3 |
Total |
10 |
Entry Period |
Holiday Knit Pack Prize |
1 |
7 |
2 |
7 |
3 |
6 |
Total |
20 |
Entry Period |
Holiday Knit Pack Prize |
1 |
7 |
2 |
7 |
3 |
6 |
Total |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Miller Lite Chicago Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
19 |
34 |
34 |
34 |
20 |
17 |
2 |
18 |
33 |
33 |
33 |
20 |
17 |
3 |
18 |
33 |
33 |
33 |
20 |
16 |
Total |
55 |
100 |
100 |
100 |
60 |
50 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
17 |
2 |
17 |
3 |
16 |
Total |
50 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
7 |
7 |
7 |
8 |
7 |
2 |
7 |
7 |
7 |
8 |
7 |
3 |
6 |
6 |
6 |
8 |
6 |
Total |
20 |
20 |
20 |
24 |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
7 |
7 |
7 |
8 |
7 |
2 |
7 |
7 |
7 |
8 |
7 |
3 |
6 |
6 |
6 |
8 |
6 |
Total |
20 |
20 |
20 |
24 |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
9 |
7 |
7 |
8 |
7 |
2 |
8 |
7 |
7 |
8 |
7 |
3 |
8 |
6 |
6 |
8 |
6 |
Total |
25 |
20 |
20 |
24 |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Hats |
Scarves |
1 |
12 |
7 |
8 |
7 |
2 |
12 |
7 |
8 |
7 |
3 |
11 |
6 |
8 |
6 |
Total |
35 |
20 |
24 |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Scarves |
1 |
34 |
67 |
17 |
17 |
2 |
33 |
67 |
17 |
17 |
3 |
33 |
66 |
16 |
16 |
Total |
100 |
200 |
50 |
50 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
50 |
67 |
17 |
20 |
17 |
2 |
50 |
67 |
17 |
20 |
17 |
3 |
50 |
66 |
16 |
20 |
16 |
Total |
150 |
200 |
50 |
60 |
50 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
48 |
34 |
17 |
48 |
17 |
2 |
48 |
33 |
17 |
48 |
17 |
3 |
48 |
33 |
16 |
48 |
16 |
Total |
144 |
100 |
50 |
144 |
50 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Socks |
Hats |
Headbands |
1 |
2 |
4 |
4 |
4 |
2 |
2 |
3 |
4 |
3 |
3 |
1 |
3 |
4 |
3 |
Total |
5 |
10 |
12 |
10 |
Entry Period |
1 Prize Pack Including a Miller Lite Holiday 2020 Sweater, 1 pair of Socks, and 1 pair of Mittens (“Winter Prize Pack 1”) |
1 Prize Pack Including a Miller Lite Holiday 2020 Sweater and 1 pair of Mittens (“Winter Prize Pack 2”) |
Mittens |
1 |
67 |
70 |
130 |
2 |
67 |
70 |
130 |
3 |
66 |
70 |
130 |
Total |
200 |
210 |
390 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Hats |
Scarves |
1 |
14 |
10 |
17 |
12 |
7 |
2 |
13 |
10 |
17 |
12 |
7 |
3 |
13 |
10 |
16 |
12 |
6 |
Total |
40 |
30 |
50 |
36 |
20 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Socks |
Hats |
1 |
7 |
7 |
8 |
2 |
7 |
7 |
8 |
3 |
6 |
6 |
8 |
Total |
20 |
20 |
24 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
Mittens |
Socks |
Scarves |
1 |
4 |
7 |
4 |
4 |
2 |
3 |
7 |
3 |
3 |
3 |
3 |
6 |
3 |
3 |
Total |
10 |
20 |
10 |
10 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
45 |
2 |
45 |
3 |
44 |
Total |
134 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
6 |
2 |
5 |
3 |
5 |
Total |
16 |
Entry Period |
Miller Lite Holiday 2020 Sweaters |
1 |
75 |
2 |
75 |
3 |
75 |
Total |
225 |
Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules.
Prize |
Quantity |
ARV, Each |
Total ARV |
Miller Lite Holiday Mittens |
800 |
$14.95 |
$11,960 |
Miller Lite Holiday Socks |
1,500 |
$6.95 |
$10,425 |
Miller Lite Holiday Hat |
1,500 |
$14.95 |
$22,425 |
Miller Lite Holiday Scarf |
800 |
$19.95 |
$15,960 |
All styles and sizes to be determined by Sponsor in its sole discretion. Four thousand and six hundred (4,600) total Game Prizes will be available in the Game. The total ARV of all available Game Prizes is $60,770.
The odds of winning a Sweepstakes Prize depend on the total number of eligible Sweepstakes entries received for the applicable Code/Keyword during a specific Entry Period.
By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.
If, for any reason, the Promotion is not capable of running as planned, or the integrity and or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If, for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded for any Prize according to these Official Rules, the intended Prizes will be awarded in a random drawing from among all verified Prize claims. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website.
Without limiting the foregoing, everything regarding this Promotion, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.
Sponsor: Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.